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The shift from Public Switched Telephone Network (PSTN) to VoIP is being significantly influenced by companies like Exotel, which has obtained a Unified License for Virtual Network Operator (UL-VNO). This license allows for the intermixing of IP and PSTN calls, enhancing the flexibility and efficiency of communication.<\/span><\/p>\n<h2><strong><span style=\"color: #003366;\">Exotel&rsquo;s UL-VNO License and Its Implications<\/span><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Exotel&rsquo;s UL-VNO license empowers it to offer businesses the ability to seamlessly integrate VoIP and PSTN communications. This capability is crucial for organizations aiming to enhance customer engagement while reducing communication costs. Key features of this service include:<\/span><\/p>\n<p><b>&raquo; IP-PSTN Intermixing<\/b><span style=\"font-weight: 400;\">: Users can make and receive calls using both VoIP and PSTN, ensuring robust connectivity regardless of network conditions. This flexibility is essential for businesses that require reliable communication channels.<\/span><\/p>\n<p><b>&raquo; Cost Efficiency<\/b><span style=\"font-weight: 400;\">: By leveraging VoIP technology, businesses can significantly reduce call costs, particularly for long-distance communication.<\/span><\/p>\n<p><b>&raquo; Enhanced Features<\/b><span style=\"font-weight: 400;\">: Exotel provides advanced functionalities such as <a href=\"https:\/\/exotel.com\/products\/live-monitoring\/\">call tracking<\/a>, analytics, and automated notifications, allowing businesses to customize their communication processes.<\/span><\/p>\n<p><b>&raquo; Fallbacks<\/b><span style=\"font-weight: 400;\">: Even though we&rsquo;re backing on VoIP for the future, some users could be in poor\/no network conditions which can be handled with automatic fallbacks to PSTN.<\/span><\/p>\n<h2><span style=\"color: #003366;\"><strong>The Shift from PSTN to VoIP<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The traditional PSTN system has long been the backbone of voice communication in India. However, the rise of VoIP is changing this dynamic. With improved internet penetration and mobile device usage, consumers and businesses are increasingly opting for VoIP due to its flexibility and cost advantages.<\/span><\/p>\n<h2><strong><span style=\"color: #003366;\">Key Benefits of VoIP Over PSTN<\/span><\/strong><\/h2>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Increases trust using contextual calling<\/b><span style=\"font-weight: 400;\"> &ndash; Aspects of the calling screen like business name, logo, etc are controlled completely by the business for all VoIP calls. The end user knows exactly which business is calling and why.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Increased Pickup rate<\/b><span style=\"font-weight: 400;\"> &ndash; Increased trust and the fact that the call is landing on the business&rsquo; own application results in increased pickup rates for transactional \/ utility calls.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Full Control <\/b><span style=\"font-weight: 400;\">&ndash; From crafting the calling screen to match the brands&rsquo; theme to hiding details like the phone number (Number Masking), the business can take all the decisions to make it a customized calling experience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Seamless International calling<\/b><span style=\"font-weight: 400;\"> &ndash; Planning to expand your business to a different country and want to have a consistent voice channel experience? VoIP is your best bet. Instead of relying on and setting up with the Operator in the foreign land, you can bank on the one factor that&rsquo;s common across the world &ndash; the internet.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Flexibility and Mobility<\/b><span style=\"font-weight: 400;\">: VoIP services can be accessed from various devices, allowing users to communicate from virtually anywhere.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Improved Call Quality<\/b><span style=\"font-weight: 400;\">: VoIP technology often provides better call quality compared to PSTN, with lower latency and fewer interruptions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Scalability<\/b><span style=\"font-weight: 400;\">: Businesses can easily scale their communication infrastructure with VoIP, adding or removing lines as needed.<\/span><\/li>\n<\/ol>\n<h2><strong><span style=\"color: #003366;\">Multi-Modal Voice Interfaces<\/span><\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-457482\" src=\"https:\/\/exotel.com\/sa\/wp-content\/uploads\/sites\/8\/2024\/07\/multi-modal-infographic.png\" alt=\"\" width=\"2556\" height=\"2680\" srcset=\"https:\/\/exotel.com\/sa\/wp-content\/uploads\/sites\/8\/2024\/07\/multi-modal-infographic.png 2556w, https:\/\/exotel.com\/sa\/wp-content\/uploads\/sites\/8\/2024\/07\/multi-modal-infographic-286x300.png 286w, https:\/\/exotel.com\/sa\/wp-content\/uploads\/sites\/8\/2024\/07\/multi-modal-infographic-977x1024.png 977w, https:\/\/exotel.com\/sa\/wp-content\/uploads\/sites\/8\/2024\/07\/multi-modal-infographic-768x805.png 768w, https:\/\/exotel.com\/sa\/wp-content\/uploads\/sites\/8\/2024\/07\/multi-modal-infographic-1465x1536.png 1465w, https:\/\/exotel.com\/sa\/wp-content\/uploads\/sites\/8\/2024\/07\/multi-modal-infographic-1953x2048.png 1953w\" sizes=\"auto, (max-width: 2556px) 100vw, 2556px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In addition to traditional VoIP services, the concept of Multi-Modal Voice is gaining traction. This approach integrates multiple communication interfaces, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>OTT Apps<\/b><span style=\"font-weight: 400;\">: This feature enables users to make calls directly through the OTT apps, providing a seamless experience while identifying unknown callers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>App-to-App Calling<\/b><span style=\"font-weight: 400;\">: Users can <a href=\"https:\/\/exotel.com\/products\/in-app-calling\/\">make voice calls directly<\/a> from the business&rsquo; iOS and Android applications, enhancing connectivity across platforms.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>WebRTC SDK<\/b><span style=\"font-weight: 400;\">: This technology enables real-time communication capabilities directly in web applications, facilitating voice calls without the need for additional plugins.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>CRM integrations<\/b> &ndash; Agents can now directly make VoIP calls from their CRM, not having to open multiple tabs to conduct different operations.<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The integration of these multi-modal voice interfaces along with fallbacks where necessary enhances user experience by providing diverse options for communication. This flexibility is particularly beneficial for businesses looking to engage with customers across various platforms.<\/span><\/p>\n<h2><strong><span style=\"color: #003366;\">Regulatory Considerations<\/span><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">While the UL-VNO license empowers Exotel to offer innovative communication solutions, it also comes with regulatory requirements. Businesses must establish new accounts under the entity Veeno Communications Private Limited to utilize VoIP services, ensuring compliance with government regulations.<\/span><\/p>\n<h2><strong><span style=\"color: #003366;\">Conclusion<\/span><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">As Exotel leads the charge in integrating VoIP with PSTN through its UL-VNO license, the future of telecommunications in India looks promising. The ability to intermix IP and PSTN calls not only enhances connectivity but also positions businesses to take advantage of cost savings and advanced communication features. The emergence of Multi-Modal Voice interfaces further enriches the communication landscape, providing users with multiple avenues for connectivity. As more companies adopt these technologies, the traditional PSTN system will likely continue to decline, marking a new era in how we communicate in India.<\/span><\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>The telecommunications landscape in India is rapidly evolving, particularly with the rise of Voice over Internet Protocol (VoIP) services. The shift from Public Switched Telephone Network (PSTN) to VoIP is being significantly influenced by companies like Exotel, which has obtained a Unified License for Virtual Network Operator (UL-VNO). This license allows for the intermixing of [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":457483,"template":"","meta":{"_acf_changed":false,"om_disable_all_campaigns":false},"tags":[],"blog-category":[228],"components":[],"class_list":["post-457440","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-technology-and-roadmap"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Multi-Modal Digital Voice: Exotel&#039;s Innovative Approach to VoIP in India<\/title>\n<meta name=\"description\" content=\"Enhance customer engagement while reducing communication costs using multi modal digital voice in India.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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