





{"id":456915,"date":"2024-05-24T10:01:49","date_gmt":"2024-05-24T10:01:49","guid":{"rendered":"https:\/\/exotel.com\/sa\/?post_type=blog&#038;p=456915"},"modified":"2024-05-24T10:18:34","modified_gmt":"2024-05-24T10:18:34","slug":"5-benefits-of-cloud-migration-for-financial-services","status":"publish","type":"blog","link":"https:\/\/exotel.com\/sa\/en\/blog\/5-benefits-of-cloud-migration-for-financial-services\/","title":{"rendered":"5 benefits of Cloud Migration for Financial Services"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><p>The Banking, Financial Services, and Insurance (BFSI) industry, characterized by its dynamic and customer-centric nature, has long grappled with challenges rooted in traditional contact center models. Legacy systems, rigid infrastructure, and evolving customer expectations have made it increasingly difficult for BFSI companies to deliver seamless and responsive services.<\/p>\n<p>In recognizing these challenges, the industry is turning to cloud migration and adopting <a href=\"https:\/\/exotel.com\/sa\/products\/cloud-contact-center-solution\/\">cloud-based contact centers<\/a>. This shift promises not only to address existing pain points but also to propel financial institutions into an era of enhanced agility, cost efficiency, and superior customer experiences.<\/p>\n<p>Here are 5 ways in which cloud migration can benefit BFSI players:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-456920\" src=\"https:\/\/exotel.com\/sa\/wp-content\/uploads\/sites\/8\/2024\/05\/benefits-of-cloud-contact-center-infographic-scaled.jpg\" alt=\"benefits of cloud contact center\" width=\"2560\" height=\"1776\" srcset=\"https:\/\/exotel.com\/sa\/wp-content\/uploads\/sites\/8\/2024\/05\/benefits-of-cloud-contact-center-infographic-scaled.jpg 2560w, https:\/\/exotel.com\/sa\/wp-content\/uploads\/sites\/8\/2024\/05\/benefits-of-cloud-contact-center-infographic-300x208.jpg 300w, https:\/\/exotel.com\/sa\/wp-content\/uploads\/sites\/8\/2024\/05\/benefits-of-cloud-contact-center-infographic-1024x710.jpg 1024w, https:\/\/exotel.com\/sa\/wp-content\/uploads\/sites\/8\/2024\/05\/benefits-of-cloud-contact-center-infographic-768x533.jpg 768w, https:\/\/exotel.com\/sa\/wp-content\/uploads\/sites\/8\/2024\/05\/benefits-of-cloud-contact-center-infographic-1536x1065.jpg 1536w, https:\/\/exotel.com\/sa\/wp-content\/uploads\/sites\/8\/2024\/05\/benefits-of-cloud-contact-center-infographic-2048x1420.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<h2><strong><span style=\"color: #333399;\">Cost Efficiency<\/span><\/strong><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Infrastructure Savings:<\/b> Cloud migration<span style=\"font-weight: 400;\"> allows financial institutions to move away from traditional on-premises contact centers. Such a move reduces the need for large upfront investments in hardware and infrastructure. Instead, businesses can leverage the pay-as-you-go model, paying only for the resources they use.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Operational Costs:<\/b><span style=\"font-weight: 400;\"> Cloud-based centers do away with the need for expensive maintenance. It reduces the burden on internal IT teams and minimizes operational expenses.<\/span><\/li>\n<\/ul>\n<h2><strong><span style=\"color: #333399;\">Better Scalability&nbsp;<\/span><\/strong><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Dynamic Resource Allocation: <\/b><span style=\"font-weight: 400;\">The financial industry experiences fluctuating workloads due to market changes, regulatory requirements, and other factors. Cloud-based contact centers allow BFSI firms to scale resources like agents, lines, or features up or down based on demand.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Global Expansion:<\/b><span style=\"font-weight: 400;\"> Cloud services facilitate easy global expansion for financial institutions. Businesses can communicate from anywhere, anytime, enabling rapid market entry and a more agile response to customer needs.<\/span><span style=\"font-weight: 400;\"><br>\n<\/span><\/li>\n<\/ul>\n<h2><strong><span style=\"color: #333399;\">Enhanced Security and Compliance<\/span><\/strong><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Advanced Security Measures: <\/b><span style=\"font-weight: 400;\">Cloud providers invest heavily in security infrastructure, employing advanced technologies such as encryption, multi-factor authentication, and regular security audits. Financial institutions can benefit from these robust security measures, often surpassing what they can achieve with on-premises solutions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Compliance Assistance: <\/b><span style=\"font-weight: 400;\">Moreover, solution providers like Exotel help avoid data breaches with cloud platforms that are compliant with<\/span> <span style=\"font-weight: 400;\">ISO 27001, ISO 27018, PCI-DSS, VAPT, and GDPR standards. Leveraging these pre-built frameworks can help financial organizations meet regulatory requirements more efficiently.<\/span><span style=\"font-weight: 400;\"><br>\n<\/span><\/li>\n<\/ul>\n<h2><strong><span style=\"color: #333399;\">Improved Customer Experience<\/span><\/strong><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Omnichannel support: <\/b><span style=\"font-weight: 400;\">Businesses can integrate<\/span> <span style=\"font-weight: 400;\">voice, email, chat, social media, and SMS with the cloud contact center platform. This omnichannel approach results in a consistent and contextual experience across channels. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Agile Deployment: <\/b><span style=\"font-weight: 400;\">Businesses can easily deploy cloud contact centers, improving the customer experience with a low turnaround time. This agility supports innovation within the BFSI sector and allows organizations to adopt new technological advancements, such as generative AI promptly.<\/span><\/li>\n<\/ul>\n<h2><strong><span style=\"color: #333399;\">Data Analytics and Business Intelligence<\/span><\/strong><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Big Data Processing:<\/b><span style=\"font-weight: 400;\"> Cloud contact centers offer robust data storage and processing capabilities. This allows financial organizations to analyze customer interactions and gain insights into customer behavior.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Machine Learning and AI:<\/b><span style=\"font-weight: 400;\"> Contact center solution providers like Exotel have powered their cloud platform with Artificial Intelligence (AI). Such advanced technologies can uncover advanced analytics and personalize customer experiences. Moreover, businesses can use 360-degree analytics to monitor agent performance and measure business KPIs.<\/span><span style=\"font-weight: 400;\"><br>\n<\/span><\/li>\n<\/ul>\n<h2><strong><span style=\"color: #333399;\">What Makes Exotel&rsquo;s Cloud Contact Center the Right Choice?<\/span><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">In summary, <\/span>cloud migration for BFSI<span style=\"font-weight: 400;\"> can bring cost savings, scalability, enhanced security, improved CX, and advanced data analytics capabilities. Exotel&rsquo;s cloud contact center is the leading solution in the market and comes with the following features:<\/span><span style=\"font-weight: 400;\"><br>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Exceptionally Reliable:<\/b><span style=\"font-weight: 400;\"> With an impressive 99.99% uptime, Exotel&rsquo;s contact center ensures uninterrupted service availability for businesses and reduces downtime.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Highly Secure: <\/b><span style=\"font-weight: 400;\">The contact center is PCI DSS compliant and ISO certified, providing users with confidence in its legitimacy and end-to-end security.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Single vendor- single SLA<\/b><span style=\"font-weight: 400;\">: Exotel&rsquo;s connected conversation platform simplifies contractual relationships and accountability, making it easier for businesses to manage and support their communication infrastructure.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Dedicated Infra Monitoring: <\/b><span style=\"font-weight: 400;\">Exotel provides 24&times;7 infrastructure monitoring, ensuring that any issues are promptly identified and addressed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Integration Capabilities: <\/b><span style=\"font-weight: 400;\"><a href=\"https:\/\/exotel.com\/sa\/products\/integrations\/\">Seamless integration with CRM<\/a>, helpdesk, and other custom apps ensures access to the entire customer profile in a unified interface.&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">All these features, combined with the benefits discussed above, make a strong case in favour of Exotel&rsquo;s cloud contact center.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> <a href=\"https:\/\/exotel.com\/sa\/contact\/\">Contact us<\/a> for more information on how you can boost customer satisfaction with our solutions and get started in less than 30 minutes!<\/span><\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>The Banking, Financial Services, and Insurance (BFSI) industry, characterized by its dynamic and customer-centric nature, has long grappled with challenges rooted in traditional contact center models. Legacy systems, rigid infrastructure, and evolving customer expectations have made it increasingly difficult for BFSI companies to deliver seamless and responsive services. In recognizing these challenges, the industry is [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":456916,"template":"","meta":{"_acf_changed":false,"om_disable_all_campaigns":false},"tags":[],"blog-category":[229],"components":[],"class_list":["post-456915","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-ai-and-solutions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 benefits of Cloud Migration for Financial Services | Exotel<\/title>\n<meta name=\"description\" content=\"Discover the top 5 benefits of cloud migration for financial services: enhanced security, cost savings, scalability and improved efficiency.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exotel.com\/sa\/en\/blog\/5-benefits-of-cloud-migration-for-financial-services\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 benefits of Cloud Migration for Financial Services\" \/>\n<meta property=\"og:description\" content=\"Discover the top 5 benefits of cloud migration for financial services: enhanced security, cost savings, scalability and improved efficiency.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/exotel.com\/sa\/en\/blog\/5-benefits-of-cloud-migration-for-financial-services\/\" \/>\n<meta property=\"og:site_name\" content=\"Saudi Arabia\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-24T10:18:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/exotel.com\/sa\/wp-content\/uploads\/sites\/8\/2024\/05\/cloud-migration-for-bfsi.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2501\" \/>\n\t<meta property=\"og:image:height\" content=\"1308\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/exotel.com\/sa\/en\/blog\/5-benefits-of-cloud-migration-for-financial-services\/\",\"url\":\"https:\/\/exotel.com\/sa\/en\/blog\/5-benefits-of-cloud-migration-for-financial-services\/\",\"name\":\"5 benefits of Cloud Migration for Financial Services | Exotel\",\"isPartOf\":{\"@id\":\"https:\/\/exotel.com\/sa\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/exotel.com\/sa\/en\/blog\/5-benefits-of-cloud-migration-for-financial-services\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/exotel.com\/sa\/en\/blog\/5-benefits-of-cloud-migration-for-financial-services\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/exotel.com\/sa\/wp-content\/uploads\/sites\/8\/2024\/05\/cloud-migration-for-financial-services-banner-.jpg\",\"datePublished\":\"2024-05-24T10:01:49+00:00\",\"dateModified\":\"2024-05-24T10:18:34+00:00\",\"description\":\"Discover the top 5 benefits of cloud migration for financial services: enhanced security, cost savings, scalability and improved efficiency.\",\"breadcrumb\":{\"@id\":\"https:\/\/exotel.com\/sa\/en\/blog\/5-benefits-of-cloud-migration-for-financial-services\/#breadcrumb\"},\"inLanguage\":\"en-SA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/exotel.com\/sa\/en\/blog\/5-benefits-of-cloud-migration-for-financial-services\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-SA\",\"@id\":\"https:\/\/exotel.com\/sa\/en\/blog\/5-benefits-of-cloud-migration-for-financial-services\/#primaryimage\",\"url\":\"https:\/\/exotel.com\/sa\/wp-content\/uploads\/sites\/8\/2024\/05\/cloud-migration-for-financial-services-banner-.jpg\",\"contentUrl\":\"https:\/\/exotel.com\/sa\/wp-content\/uploads\/sites\/8\/2024\/05\/cloud-migration-for-financial-services-banner-.jpg\",\"width\":1600,\"height\":554,\"caption\":\"cloud migration for financial services\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/exotel.com\/sa\/en\/blog\/5-benefits-of-cloud-migration-for-financial-services\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/exotel.com\/sa\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blogs\",\"item\":\"https:\/\/exotel.com\/sa\/en\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"5 benefits of Cloud Migration for Financial Services\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/exotel.com\/sa\/#website\",\"url\":\"https:\/\/exotel.com\/sa\/\",\"name\":\"Saudi Arabia\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/exotel.com\/sa\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/exotel.com\/sa\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-SA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/exotel.com\/sa\/#organization\",\"name\":\"Saudi Arabia\",\"url\":\"https:\/\/exotel.com\/sa\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-SA\",\"@id\":\"https:\/\/exotel.com\/sa\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/exotel.com\/sa\/wp-content\/uploads\/sites\/8\/2025\/07\/green-black-logo.png\",\"contentUrl\":\"https:\/\/exotel.com\/sa\/wp-content\/uploads\/sites\/8\/2025\/07\/green-black-logo.png\",\"width\":373,\"height\":110,\"caption\":\"Saudi Arabia\"},\"image\":{\"@id\":\"https:\/\/exotel.com\/sa\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"5 benefits of Cloud Migration for Financial Services | Exotel","description":"Discover the top 5 benefits of cloud migration for financial services: enhanced security, cost savings, scalability and improved efficiency.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/exotel.com\/sa\/en\/blog\/5-benefits-of-cloud-migration-for-financial-services\/","og_locale":"en_US","og_type":"article","og_title":"5 benefits of Cloud Migration for Financial Services","og_description":"Discover the top 5 benefits of cloud migration for financial services: enhanced security, cost savings, scalability and improved efficiency.","og_url":"https:\/\/exotel.com\/sa\/en\/blog\/5-benefits-of-cloud-migration-for-financial-services\/","og_site_name":"Saudi Arabia","article_modified_time":"2024-05-24T10:18:34+00:00","og_image":[{"width":2501,"height":1308,"url":"https:\/\/exotel.com\/sa\/wp-content\/uploads\/sites\/8\/2024\/05\/cloud-migration-for-bfsi.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/exotel.com\/sa\/en\/blog\/5-benefits-of-cloud-migration-for-financial-services\/","url":"https:\/\/exotel.com\/sa\/en\/blog\/5-benefits-of-cloud-migration-for-financial-services\/","name":"5 benefits of Cloud Migration for Financial Services | Exotel","isPartOf":{"@id":"https:\/\/exotel.com\/sa\/#website"},"primaryImageOfPage":{"@id":"https:\/\/exotel.com\/sa\/en\/blog\/5-benefits-of-cloud-migration-for-financial-services\/#primaryimage"},"image":{"@id":"https:\/\/exotel.com\/sa\/en\/blog\/5-benefits-of-cloud-migration-for-financial-services\/#primaryimage"},"thumbnailUrl":"https:\/\/exotel.com\/sa\/wp-content\/uploads\/sites\/8\/2024\/05\/cloud-migration-for-financial-services-banner-.jpg","datePublished":"2024-05-24T10:01:49+00:00","dateModified":"2024-05-24T10:18:34+00:00","description":"Discover the top 5 benefits of cloud migration for financial services: enhanced security, cost savings, scalability and improved efficiency.","breadcrumb":{"@id":"https:\/\/exotel.com\/sa\/en\/blog\/5-benefits-of-cloud-migration-for-financial-services\/#breadcrumb"},"inLanguage":"en-SA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/exotel.com\/sa\/en\/blog\/5-benefits-of-cloud-migration-for-financial-services\/"]}]},{"@type":"ImageObject","inLanguage":"en-SA","@id":"https:\/\/exotel.com\/sa\/en\/blog\/5-benefits-of-cloud-migration-for-financial-services\/#primaryimage","url":"https:\/\/exotel.com\/sa\/wp-content\/uploads\/sites\/8\/2024\/05\/cloud-migration-for-financial-services-banner-.jpg","contentUrl":"https:\/\/exotel.com\/sa\/wp-content\/uploads\/sites\/8\/2024\/05\/cloud-migration-for-financial-services-banner-.jpg","width":1600,"height":554,"caption":"cloud migration for financial services"},{"@type":"BreadcrumbList","@id":"https:\/\/exotel.com\/sa\/en\/blog\/5-benefits-of-cloud-migration-for-financial-services\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/exotel.com\/sa\/en\/"},{"@type":"ListItem","position":2,"name":"Blogs","item":"https:\/\/exotel.com\/sa\/en\/blog\/"},{"@type":"ListItem","position":3,"name":"5 benefits of Cloud Migration for Financial Services"}]},{"@type":"WebSite","@id":"https:\/\/exotel.com\/sa\/#website","url":"https:\/\/exotel.com\/sa\/","name":"Saudi Arabia","description":"","publisher":{"@id":"https:\/\/exotel.com\/sa\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/exotel.com\/sa\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-SA"},{"@type":"Organization","@id":"https:\/\/exotel.com\/sa\/#organization","name":"Saudi Arabia","url":"https:\/\/exotel.com\/sa\/","logo":{"@type":"ImageObject","inLanguage":"en-SA","@id":"https:\/\/exotel.com\/sa\/#\/schema\/logo\/image\/","url":"https:\/\/exotel.com\/sa\/wp-content\/uploads\/sites\/8\/2025\/07\/green-black-logo.png","contentUrl":"https:\/\/exotel.com\/sa\/wp-content\/uploads\/sites\/8\/2025\/07\/green-black-logo.png","width":373,"height":110,"caption":"Saudi Arabia"},"image":{"@id":"https:\/\/exotel.com\/sa\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/exotel.com\/sa\/en\/wp-json\/wp\/v2\/blog\/456915","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/exotel.com\/sa\/en\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/exotel.com\/sa\/en\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/exotel.com\/sa\/en\/wp-json\/wp\/v2\/users\/20"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/exotel.com\/sa\/en\/wp-json\/wp\/v2\/media\/456916"}],"wp:attachment":[{"href":"https:\/\/exotel.com\/sa\/en\/wp-json\/wp\/v2\/media?parent=456915"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/exotel.com\/sa\/en\/wp-json\/wp\/v2\/tags?post=456915"},{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/exotel.com\/sa\/en\/wp-json\/wp\/v2\/blog-category?post=456915"},{"taxonomy":"components","embeddable":true,"href":"https:\/\/exotel.com\/sa\/en\/wp-json\/wp\/v2\/components?post=456915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}