





{"id":439985,"date":"2017-08-23T12:14:19","date_gmt":"2017-08-23T12:14:19","guid":{"rendered":"https:\/\/exotel.com\/sa\/?post_type=blog&#038;p=439985"},"modified":"2023-12-05T11:18:53","modified_gmt":"2023-12-05T11:18:53","slug":"simple-tips-for-successful-call-campaigns","status":"publish","type":"blog","link":"https:\/\/exotel.com\/sa\/en\/blog\/simple-tips-for-successful-call-campaigns\/","title":{"rendered":"Outbound Calls 101: Simple Tips To Make Your Call Campaigns Work"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><p><span style=\"font-weight: 400;\">The performance of outbound calling campaigns has changed drastically as the business world moves more towards a qualitative and a relationship-focused approach. There are many factors that determine the success or failure of an outbound campaign &ndash; most lie in the right planning and preparedness of such campaigns.&#779;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having conducted and fueled various outbound call campaigns across multiple industries, we at Exotel, identified a few things that always work. <\/span><\/p>\n<h2>Simple Tips to Make Your Outbound Call Campaign Work<br>\n<b> <\/b><\/h2>\n<p>&nbsp;<\/p>\n<h3>1. Set a clear objective<\/h3>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-355353 size-full\" src=\"https:\/\/exotel.com\/wp-content\/uploads\/sites\/8\/2017\/08\/objective.jpg\" alt=\"outbound call campaigns\" width=\"800\" height=\"350\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before you plan to run a campaign, set a clear objective. Define what you want to achieve from this campaign and then identify the <\/span><span style=\"font-weight: 400;\">type of call campaign<\/span><span style=\"font-weight: 400;\"> you want to run. A few objectives that can be achieved from these outbound call campaigns are: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><strong>Sending an announcement &ndash;<\/strong>&nbsp;<span style=\"font-weight: 400;\">For the launch of new products or services, for updates about existing services, and more. <\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>Collecting feedback or responses &ndash;<\/strong>&nbsp;<span style=\"font-weight: 400;\">For times when you want quick feedback on your products, services, and deliveries. <\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>Sending reminders &ndash;&nbsp;<\/strong><span style=\"font-weight: 400;\">For reminding your customers of an upcoming event, payment or an update you&rsquo;re making to the product or service you offer. <\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>Requesting a callback &ndash;<\/strong>&nbsp;<span style=\"font-weight: 400;\">For times when your customers want a call back from your sales team for further support regarding a purchase. <\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>To get more opt-ins &ndash;<\/strong>&nbsp;<span style=\"font-weight: 400;\">For when your business is running a contest or a poll that you want your customers to participate in. <\/span><\/li>\n<\/ul>\n<h4><\/h4>\n<h3>2. Segment your data smartly<\/h3>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-355355\" src=\"https:\/\/exotel.com\/wp-content\/uploads\/sites\/8\/2017\/08\/Gender.jpg\" alt=\"Gender\" width=\"800\" height=\"350\">Focus on gathering all the important customer data before from the outbound call campaign. Smartly segment this data based on demographics such as age, gender, location and other variables that help you identify your audience into smaller segments.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now executing the call campaign on these identified segments will help you analyze how each person responds to it. The responses recorded during the campaign run will test the effectiveness of the call in each segment, helping you understand what works best and with whom.<\/span><\/p>\n<h4><\/h4>\n<h3>3. Keep the timing in mind<\/h3>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-355363 size-full\" src=\"https:\/\/exotel.com\/wp-content\/uploads\/sites\/8\/2017\/08\/timing.jpg\" alt=\"outbound call campaigns\" width=\"800\" height=\"350\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just like your SMS and email campaigns, it is important to keep the timing of your outbound call campaigns in mind. Not everyone will be available to attend your calls at the same time &ndash; the one you assume through customer data. <\/span><\/p>\n<p>For instance, a good practice we follow is to avoid the peak hours. When the customer is more likely to be busy, the probability of picking up the call decreases. So target them when they&rsquo;re comparatively free during the day.<\/p>\n<p>&nbsp;<\/p>\n<h3>4. Always stay ready<\/h3>\n<p><span style=\"font-weight: 400;\">An outbound call campaign opens the opportunity to have a two-way conversation with your customer. While this interaction will definitely open more doors for your business to offer their products and services, there are chances of the most bizarre questions coming your way &ndash; especially if it is not an outbound IVR call. &nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where preparedness comes in. Even though you have listed down the possible concerns your customer may have, there is always a chance of missing some. The sales team needs to remain ready at all times with contextual answers that will push the customer further down the sales funnel.<\/span><\/p>\n<p><a href=\"https:\/\/my.stg-exotel-staging.kinsta.cloud\/auth\/register?utm_source=blogbanner\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-355369 size-full\" src=\"https:\/\/exotel.com\/wp-content\/uploads\/sites\/8\/2017\/04\/Call-campaigns-Blog-CTA.png\" alt=\"run-types-of-call-center-campaigns\" width=\"800\" height=\"280\"><\/a><\/p>\n<h3>5. Don&rsquo;t skip the testing<\/h3>\n<p><span style=\"font-weight: 400;\">Just like social media, email and other digital campaigns, there is no one-size-fits-all approach in outbound call campaigns. Every company needs to identify what works the best for them, based on their goals, customer geographics, and demographics. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A few tests that every outbound call campaign must go through include: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Time-based testing <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Gender-based testing <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Area-based testing <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Age-based testing <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Testing and customer data segmentation are the two crucial elements of making a campaign work. They provide actionable insights that help optimize the campaigns for better performance. &nbsp;<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>6. Keep track of the calls<\/h3>\n<p><span style=\"font-weight: 400;\">An effective sales and marketing team knows that the task is not completed on the successful execution of an outbound call campaign. The data post a call campaign is what matters the most and will help in understanding the roadblocks in communicating with your customers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A few important data points that we track to determine a campaign&rsquo;s success or failure are: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Call responses<\/b><span style=\"font-weight: 400;\"> &ndash; Did the customer attend the call or not? <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Call duration<\/b><span style=\"font-weight: 400;\"> &ndash; How long did the conversation last? <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Responses collected<\/b><span style=\"font-weight: 400;\"> &ndash; What was the response of the customer to the campaign? <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Call success or failure<\/b><span style=\"font-weight: 400;\"> &ndash; How many of the calls placed were a success and how many were a bounced opportunity? <\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>7. Make use of call automation software<\/h3>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-355364 size-full\" src=\"https:\/\/exotel.com\/wp-content\/uploads\/sites\/8\/2017\/08\/Automate.jpg\" alt=\"outbound call campaigns\" width=\"800\" height=\"350\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>58%<\/strong><\/span><span style=\"font-weight: 400;\"> of top performing companies have automated their marketing and sales processes. Then why not <\/span><span style=\"font-weight: 400;\">automate your outbound call campaign<\/span><span style=\"font-weight: 400;\"> as well? Using cloud telephony software like Exotel helps you set up and automate multiple outbound calls based on your end goal. <\/span><\/p>\n<p><strong>How does automation help? <\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Save time in running manual campaigns <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Automate as per customer nurturing funnel <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Collect and smartly segment data based on call type <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Record calls for the future use &nbsp;<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>8. Integrate with a CRM<\/h3>\n<p><span style=\"font-weight: 400;\">While automation will help you keep all your outbound call data secure, integrating with a CRM will make sure no leads are lost and help you keep track of where a customer is in the sales cycle. The Exotel <\/span><span style=\"font-weight: 400;\">cloud telephony software<\/span><span style=\"font-weight: 400;\"> integrates with all popular CRMs like HubSpot, Zoho and more, making it easy for the sales and marketing teams to offer on-time customer support and nurturing throughout their life cycle.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Getting started<\/h2>\n<p><span style=\"font-weight: 400;\">An outbound calling campaign is a must have today for any business. Customer relationships are the only way businesses can retain their customers in a competitive market and an outbound call is an opportunity to understand your customers better, to do the same! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Have you ever run an outbound calling campaign? What&rsquo;s the one tip or trick that you absolutely swear by to make the most out of these campaigns?<\/span><\/p>\n<p><a href=\"https:\/\/my.stg-exotel-staging.kinsta.cloud\/auth\/register?utm_source=blogbanner\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-355369 size-full\" src=\"https:\/\/exotel.com\/wp-content\/uploads\/sites\/8\/2017\/04\/Call-campaigns-Blog-CTA.png\" alt=\"run-types-of-call-center-campaigns\" width=\"800\" height=\"280\"><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Further Readings:<\/strong><\/span><\/p>\n<p><strong><em>Read<\/em><\/strong><em>: <a href=\"\/blog\/cti-computer-telephony-integration-software\/\">What is Computer Telephony Integration? Read here.<\/a><\/em><\/p>\n<p><strong><em>Read<\/em><\/strong><em> about why SMS Campaigns are beneficial for your company&rsquo;s marketing efforts.<\/em><\/p>\n<p><strong><em>Read<\/em><\/strong><em>: Call recording for stockbrokers has become mandatory as per SEBI guidelines. <a href=\"\/blog\/sebi-call-recording-mandate\/\">Check out this article and see how your business can tackle it.<\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>The performance of outbound calling campaigns has changed drastically as the business world moves more towards a qualitative and a relationship-focused approach. There are many factors that determine the success or failure of an outbound campaign &ndash; most lie in the right planning and preparedness of such campaigns.&#779; Having conducted and fueled various outbound call [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":439987,"template":"","meta":{"_acf_changed":false,"om_disable_all_campaigns":false},"tags":[],"blog-category":[],"components":[],"class_list":["post-439985","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Outbound Calls 101: Simple Tips To Make Your Call Campaigns Work - Saudi Arabia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exotel.com\/sa\/en\/blog\/simple-tips-for-successful-call-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Outbound Calls 101: Simple Tips To Make Your Call Campaigns Work\" \/>\n<meta property=\"og:description\" content=\"The performance of outbound calling campaigns has changed drastically as the business world moves more towards a qualitative and a relationship-focused approach. There are many factors that determine the success or failure of an outbound campaign &ndash; most lie in the right planning and preparedness of such campaigns.&#779; Having conducted and fueled various outbound call [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/exotel.com\/sa\/en\/blog\/simple-tips-for-successful-call-campaigns\/\" \/>\n<meta property=\"og:site_name\" content=\"Saudi Arabia\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-05T11:18:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/exotel.com\/sa\/wp-content\/uploads\/sites\/8\/2023\/07\/2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/exotel.com\/sa\/en\/blog\/simple-tips-for-successful-call-campaigns\/\",\"url\":\"https:\/\/exotel.com\/sa\/en\/blog\/simple-tips-for-successful-call-campaigns\/\",\"name\":\"Outbound Calls 101: Simple Tips To Make Your Call Campaigns Work - Saudi Arabia\",\"isPartOf\":{\"@id\":\"https:\/\/exotel.com\/sa\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/exotel.com\/sa\/en\/blog\/simple-tips-for-successful-call-campaigns\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/exotel.com\/sa\/en\/blog\/simple-tips-for-successful-call-campaigns\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/exotel.com\/sa\/wp-content\/uploads\/sites\/8\/2023\/07\/2.jpg\",\"datePublished\":\"2017-08-23T12:14:19+00:00\",\"dateModified\":\"2023-12-05T11:18:53+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/exotel.com\/sa\/en\/blog\/simple-tips-for-successful-call-campaigns\/#breadcrumb\"},\"inLanguage\":\"en-SA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/exotel.com\/sa\/en\/blog\/simple-tips-for-successful-call-campaigns\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-SA\",\"@id\":\"https:\/\/exotel.com\/sa\/en\/blog\/simple-tips-for-successful-call-campaigns\/#primaryimage\",\"url\":\"https:\/\/exotel.com\/sa\/wp-content\/uploads\/sites\/8\/2023\/07\/2.jpg\",\"contentUrl\":\"https:\/\/exotel.com\/sa\/wp-content\/uploads\/sites\/8\/2023\/07\/2.jpg\",\"width\":800,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/exotel.com\/sa\/en\/blog\/simple-tips-for-successful-call-campaigns\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/exotel.com\/sa\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blogs\",\"item\":\"https:\/\/exotel.com\/sa\/en\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Outbound Calls 101: Simple Tips To Make Your Call Campaigns Work\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/exotel.com\/sa\/#website\",\"url\":\"https:\/\/exotel.com\/sa\/\",\"name\":\"Saudi Arabia\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/exotel.com\/sa\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/exotel.com\/sa\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-SA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/exotel.com\/sa\/#organization\",\"name\":\"Saudi Arabia\",\"url\":\"https:\/\/exotel.com\/sa\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-SA\",\"@id\":\"https:\/\/exotel.com\/sa\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/exotel.com\/sa\/wp-content\/uploads\/sites\/8\/2025\/07\/green-black-logo.png\",\"contentUrl\":\"https:\/\/exotel.com\/sa\/wp-content\/uploads\/sites\/8\/2025\/07\/green-black-logo.png\",\"width\":373,\"height\":110,\"caption\":\"Saudi Arabia\"},\"image\":{\"@id\":\"https:\/\/exotel.com\/sa\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Outbound Calls 101: Simple Tips To Make Your Call Campaigns Work - Saudi Arabia","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/exotel.com\/sa\/en\/blog\/simple-tips-for-successful-call-campaigns\/","og_locale":"en_US","og_type":"article","og_title":"Outbound Calls 101: Simple Tips To Make Your Call Campaigns Work","og_description":"The performance of outbound calling campaigns has changed drastically as the business world moves more towards a qualitative and a relationship-focused approach. There are many factors that determine the success or failure of an outbound campaign &ndash; most lie in the right planning and preparedness of such campaigns.&#779; Having conducted and fueled various outbound call [&hellip;]","og_url":"https:\/\/exotel.com\/sa\/en\/blog\/simple-tips-for-successful-call-campaigns\/","og_site_name":"Saudi Arabia","article_modified_time":"2023-12-05T11:18:53+00:00","og_image":[{"width":800,"height":400,"url":"https:\/\/exotel.com\/sa\/wp-content\/uploads\/sites\/8\/2023\/07\/2.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/exotel.com\/sa\/en\/blog\/simple-tips-for-successful-call-campaigns\/","url":"https:\/\/exotel.com\/sa\/en\/blog\/simple-tips-for-successful-call-campaigns\/","name":"Outbound Calls 101: Simple Tips To Make Your Call Campaigns Work - Saudi Arabia","isPartOf":{"@id":"https:\/\/exotel.com\/sa\/#website"},"primaryImageOfPage":{"@id":"https:\/\/exotel.com\/sa\/en\/blog\/simple-tips-for-successful-call-campaigns\/#primaryimage"},"image":{"@id":"https:\/\/exotel.com\/sa\/en\/blog\/simple-tips-for-successful-call-campaigns\/#primaryimage"},"thumbnailUrl":"https:\/\/exotel.com\/sa\/wp-content\/uploads\/sites\/8\/2023\/07\/2.jpg","datePublished":"2017-08-23T12:14:19+00:00","dateModified":"2023-12-05T11:18:53+00:00","breadcrumb":{"@id":"https:\/\/exotel.com\/sa\/en\/blog\/simple-tips-for-successful-call-campaigns\/#breadcrumb"},"inLanguage":"en-SA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/exotel.com\/sa\/en\/blog\/simple-tips-for-successful-call-campaigns\/"]}]},{"@type":"ImageObject","inLanguage":"en-SA","@id":"https:\/\/exotel.com\/sa\/en\/blog\/simple-tips-for-successful-call-campaigns\/#primaryimage","url":"https:\/\/exotel.com\/sa\/wp-content\/uploads\/sites\/8\/2023\/07\/2.jpg","contentUrl":"https:\/\/exotel.com\/sa\/wp-content\/uploads\/sites\/8\/2023\/07\/2.jpg","width":800,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/exotel.com\/sa\/en\/blog\/simple-tips-for-successful-call-campaigns\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/exotel.com\/sa\/en\/"},{"@type":"ListItem","position":2,"name":"Blogs","item":"https:\/\/exotel.com\/sa\/en\/blog\/"},{"@type":"ListItem","position":3,"name":"Outbound Calls 101: Simple Tips To Make Your Call Campaigns Work"}]},{"@type":"WebSite","@id":"https:\/\/exotel.com\/sa\/#website","url":"https:\/\/exotel.com\/sa\/","name":"Saudi Arabia","description":"","publisher":{"@id":"https:\/\/exotel.com\/sa\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/exotel.com\/sa\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-SA"},{"@type":"Organization","@id":"https:\/\/exotel.com\/sa\/#organization","name":"Saudi Arabia","url":"https:\/\/exotel.com\/sa\/","logo":{"@type":"ImageObject","inLanguage":"en-SA","@id":"https:\/\/exotel.com\/sa\/#\/schema\/logo\/image\/","url":"https:\/\/exotel.com\/sa\/wp-content\/uploads\/sites\/8\/2025\/07\/green-black-logo.png","contentUrl":"https:\/\/exotel.com\/sa\/wp-content\/uploads\/sites\/8\/2025\/07\/green-black-logo.png","width":373,"height":110,"caption":"Saudi Arabia"},"image":{"@id":"https:\/\/exotel.com\/sa\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/exotel.com\/sa\/en\/wp-json\/wp\/v2\/blog\/439985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/exotel.com\/sa\/en\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/exotel.com\/sa\/en\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/exotel.com\/sa\/en\/wp-json\/wp\/v2\/users\/18"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/exotel.com\/sa\/en\/wp-json\/wp\/v2\/media\/439987"}],"wp:attachment":[{"href":"https:\/\/exotel.com\/sa\/en\/wp-json\/wp\/v2\/media?parent=439985"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/exotel.com\/sa\/en\/wp-json\/wp\/v2\/tags?post=439985"},{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/exotel.com\/sa\/en\/wp-json\/wp\/v2\/blog-category?post=439985"},{"taxonomy":"components","embeddable":true,"href":"https:\/\/exotel.com\/sa\/en\/wp-json\/wp\/v2\/components?post=439985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}