{"id":433494,"date":"2021-03-17T08:42:33","date_gmt":"2021-03-17T08:42:33","guid":{"rendered":"https:\/\/exotel.com\/sa\/?post_type=blog&p=433494"},"modified":"2024-05-02T13:59:07","modified_gmt":"2024-05-02T13:59:07","slug":"promotional-vs-transactional-sms","status":"publish","type":"blog","link":"https:\/\/exotel.com\/sa\/en\/blog\/promotional-vs-transactional-sms\/","title":{"rendered":"Promotional vs Transactional SMS: Everything You Need To Know To Get Started"},"content":{"rendered":"\n

Short message service (SMS) is the most feasible channel that enables your customer communication to be direct, simple, and actionable. It offers great results too – Gartner finds SMS trigger <\/span>open rates of at least 98% and response rates of 45%<\/span><\/a>. It quite beats what any other marketing channel delivers.<\/span><\/p>\n

Let’s dive deeper. Promotional and transactional SMS are two primary types of business SMS. Let’s understand them in light of how you can make the best use of them in your business. This post aims to be a broad guide that helps you understand how SMSes are classified as transactional or promotional. It also points out how it affects the way your customers interact with them. <\/span>
\nFeel free to jump straight ahead to any of the following sections:<\/span><\/p>\n