{"id":433480,"date":"2022-06-29T08:32:41","date_gmt":"2022-06-29T08:32:41","guid":{"rendered":"https:\/\/exotel.com\/sa\/?post_type=blog&p=433480"},"modified":"2024-07-26T08:15:14","modified_gmt":"2024-07-26T08:15:14","slug":"sms-verification-number-for-businesses","status":"publish","type":"blog","link":"https:\/\/exotel.com\/sa\/en\/blog\/sms-verification-number-for-businesses\/","title":{"rendered":"SMS Verification Number: What it is, How it Works and How You Can Use it for Your Business"},"content":{"rendered":"\n

In 2021, Indian customers made over 44 billion digital payments, a <\/span>3x growth<\/span> in just three years. (Source: Statistica<\/a><\/span>) Across e-commerce, digital products, vaccination, online delivery, ticket booking, OTT usage, etc., customers have millions of digital interactions every single day. Parallel to this growth is also the rise in cybercrime — reports show a <\/span>4x increase<\/span> between 2016 and 2020. (Source: BusinessStandard<\/a><\/span>)<\/span><\/p>\n

One of the simplest, quickest and most user-friendly ways for businesses to protect themselves and their customers from cybercrime is the humble one-time password (OTP), using an SMS verification number. Various kinds of businesses use it in myriad ways. This blog post discusses what it is, how organisations use it, are using it and what you need to look for while setting up an SMS verification number.<\/span><\/p>\n

What is an SMS Verification Number?<\/h3>\n

An SMS verification number<\/a> is a virtual, 10-digit, cloud-based phone number that lets you send text messages to users. With a good <\/span>SMS verification number<\/span> provider, you can mask the 10-digit number with a <\/span>sender ID<\/span>, reflecting your brand name, for your customers to recognise your messages instantly. <\/span><\/p>\n

How do SMS verification numbers work?<\/h3>\n

Customer raises verification request: <\/b>Customer clicks on the ‘verify’ button on your app or website. This can also be ‘login with OTP’ or ‘confirm with OTP’ based on what the customer is authenticating themselves for. Then, your backend system generates the OTP.<\/span><\/p>\n

Exotel performs the verification<\/b><\/a>: Exotel fetches the generated OTP and sends an SMS to your customer’s registered mobile number.<\/span><\/p>\n

The number is verified<\/b>: Your customer enters the unique OTP sent by Exotel on your app or website and gets verified instantly.<\/span><\/p>\n

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How do Businesses use SMS verification?<\/h3>\n

The most common use case for SMS verification is in financial services, especially after RBI’s mandate on <\/span>two-factor authentication<\/span> (2FA) for all online card transactions. But, in addition to that, there are dozens of ways businesses use SMS verification and OTPs. We explore a few of them below.<\/span><\/p>\n

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