IMA and Exotel have come together to bring you a comprehensive research report on Conversational Marketing. The report is packed with real-world use cases, insights, and actionable strategies to enhance customer engagement and drive growth.

Discover the power of dialogue-driven marketing with Conversational Marketing, a highly effective approach to marketing. But wait, there’s more! The report introduces the PACKET framework for building a personalized conversational marketing strategy. This framework will help you create targeted conversations with your audience, leading to better engagement and increased sales.