{"id":434103,"date":"2019-11-20T14:02:13","date_gmt":"2019-11-20T14:02:13","guid":{"rendered":"https:\/\/exotel.com\/id\/?post_type=blog&p=434103"},"modified":"2023-12-05T11:32:27","modified_gmt":"2023-12-05T11:32:27","slug":"guide-to-missed-call-marketing","status":"publish","type":"blog","link":"https:\/\/exotel.com\/id\/en\/blog\/guide-to-missed-call-marketing\/","title":{"rendered":"What is Missed Call Marketing & How Does it Work? (+ Benefits, Cost & Examples)"},"content":{"rendered":"\n
(This post was last updated on September 2021.)<\/em><\/div>\n

Missed call marketing campaigns were born out of a unique problem that Indians faced: affordable handsets but pocket pinching talk rates.<\/p>\n

Missed calls started as a way for people to communicate with each other. A few years ago, “giving a missed call” was acceptable to convey pre-agreed things — I’ve reached home, you can pick me up now, I’m going to sleep, it’s time to wake up etc. At its peak, the sophistication of missed calls beats the morse code, hands down. Two rings for yes, one ring for no, three rings for whatever else you’d like it to be (as long as the other person knows the code).<\/p>\n

As simple as it is, missed calls are also beneficial for all parties involved — the caller and the receiver. Especially if you’re a business, it can bring significant value. Some of the key benefits of missed call marketing are as follows.<\/p>\n

Feel free to jump directly to any of the following sections:<\/span><\/p>\n