Engage, Support, and delight customers in real-time through WhatsApp Business API. With Exotel, an official WhatsApp API partner, stepping into the WhatsApp space is a breeze. Chat with your clientele on the platform they love - WhatsApp!

Why should Businesses Consider using WhatsApp Business API?

Create marketing campaigns that convert Prospects

With the WhatsApp Business API, you can craft targeted marketing campaigns to reach customers with promotions, offers, and alerts tailored to their preferences. Set up abandonment notifications, appointment reminders, and re-buy prompts.

41% reduction in customer acquisition costs, making your marketing investments more efficient.

Sell more with your WhatsApp store

Transform your WhatsApp presence into a dynamic storefront. Utilize WhatsApp product messages powered by the commerce API to showcase your product catalog. Engage customers with interactive single and multi-product messages and allow seamless cart additions without the risk of outdated information.

Experience a remarkable 62% increase in upsell and cross-sell revenue, driving more sales from existing customers.

Deliver on moments of truth with 1:1 customer support

The WhatsApp Business API empowers you to provide exceptional 1:1 customer support by harnessing intelligent WhatsApp chatbots to handle routine queries efficiently, reducing response time and operational costs.

A significant 35% reduction in query resolution time, enhancing customer loyalty.

Interactive Buttons

Engage customers dynamically with interactive button message templates. Direct them to your website, facilitate order payments, or encourage direct calls to your support team.

Choose from two types of templates: Call-to-action buttons and Quick reply buttons. Elevate engagement and drive real-time responses with up to three buttons in one message.

Secure customer conversations with end-to-end encryption

With the WhatsApp Business API, businesses ensure that every interaction between your business and customers remains private and secure. This empowers businesses to share vital client details safely. Uphold data protection standards while making your customer communications more straightforward and effective.

Embrace rich communication formats to engage your customers

Boost customer engagement with diverse multimedia messages – from images and videos to audio clips, stickers, and more. Add a personal touch by showcasing your products/services through custom videos or images. Quickly access and share media with unique IDs generated post-upload. Make your customer chats lively and memorable!


Break the Language Barrier: Support Across 50+ Languages

Connect with customers worldwide effortlessly. The WhatsApp API supports over 50 languages, enabling you to communicate seamlessly with a diverse global clientele, expanding your market reach.

Monitor conversation and track campaign performance with WhatsApp API

Monitor conversations in real-time and gain insights into customer preferences. The API's tools allow you to track campaign performance, making data-driven decisions that refine your strategy for maximum impact.

Why Choose Exotel for WhatsApp API Integration?

Reliable Connectivity

Our robust APIs ensure a stable and secure connection to the WhatsApp Business Platform, guaranteeing uninterrupted communication with your customers.

Tailored Solutions

Build personalized customer engagement solutions that align with your brand's voice and objectives. Leverage Exotel APIs to create bespoke experiences that resonate with your audience.

Enhanced Scalability

Whether you're a small business or a large enterprise, our APIs and software solutions are designed to scale effortlessly, accommodating your growth without compromising performance.

Data-driven Insights

Access first-party customer data to gain deep insights into preferences and behavior. This information empowers you to craft targeted strategies for more effective engagement.

Trusted Partner

Exotel's proven track record in communication solutions and WhatsApp's powerful capabilities position us as a trusted partner for driving customer engagement.


Easy Integration Process

Exotel simplifies the integration process with comprehensive documentation and developer-friendly tools. Even for businesses without extensive technical expertise, Exotel's user-friendly interface and support make it easier to set up and manage WhatsApp API integration.

WhatsApp Business API: One Platform— Many Industries

The WhatsApp Business API empowers businesses to forge stronger connections with their customers. Whether it's eCommerce, recruitment, or other sectors, conversational messaging paves the way for heightened conversions and sales. This platform offers a scalable solution for two-way customer interactions and support.

Conversational Banking has become the norm, allowing banks to delve deeper with personalized 1:1 conversations. Through the WhatsApp Business API, banks can harness the vast capabilities of WhatsApp, making each interaction more tailored and impactful.

It facilitates a centralized communication hub where customer service can streamline queries, automate common questions, and utilize valuable customer data.

The WhatsApp Business API offers the retail sector a direct communication channel with customers. Whether it's session messages sparked by the customer or templated messages they initiate post-opt-in, this tool is pivotal. It not only enhances customer engagement but also alleviates the load on support teams.

A staggering 70% of travelers favor notifications through messaging, and 54% of Millennials choose messaging over calls for issues like misplaced luggage. The Exotel WhatsApp Business API seamlessly bridges the back-end with customer relations in the travel domain, ensuring private and encrypted communications.

Furthermore, WhatsApp allows businesses to share vital details like booking confirmations and boarding passes, adding convenience to every traveler's journey

Leveraging WhatsApp chatbots, the healthcare industry is on a mission to deliver premier services and treatments, ensuring overall well-being and countless lives saved. Hospitals can tap into the vast potential of WhatsApp for rapid and efficient patient interactions.

What is WhatsApp Business API?

Are you ready to revolutionize your customer engagement? Introducing the WhatsApp Business API – a game-changing application program interface designed to transform how businesses interact with their audience. 

WhatsApp Business API is a powerful tool that empowers businesses to integrate the WhatsApp platform into their communication strategy seamlessly. It offers direct communication between your business and your customers, enhancing engagement and building lasting relationships.


Kickstart Your Journey with WhatsApp Business API in Just 4 Simple Steps!

Setting up Your WhatsApp Business Profile

Just share your official Facebook Business Manager ID, and watch as we whip up your WhatsApp Business Account.

Verification and Approval

For verification, a few official documents, like your company's formation papers and tax certificates, are needed. Once verified, we send out a request for your WhatsApp account's thumbs up!

Setting Up Your WhatsApp Number

Let us know your preferred WhatsApp number and display name, and we'll sync it up. Don't forget to share an email ID with Facebook access to hop onto your new WhatsApp Business journey.

Activate Your WhatsApp API Token

Once all's approved, grab your API token, and you're all set!


Powering 7000+ Businesses in 60+ countries

Customer Experiences That Speak Volumes

Frequently Asked Questions

Exotel stands as an authorized provider for the WhatsApp Business API, adept at integrating and managing the solution for verified clients. Beyond facilitating access to the WhatsApp Business API, Exotel offers a comprehensive plug-and-play system encompassing Customer Service, BOTS, and a ticketing solution with WhatsApp as a primary communication channel.

To access the WhatsApp Business API, users should collaborate with official WhatsApp Partners such as Exotel. Start by providing Exotel with your official Facebook Business Manager ID for account creation. Following this, you'll need to verify your ID by presenting your company's formation documents and taxation certificates. Once verified, a dedicated business number can be set up within the account, leading to the generation of an API token.

You're allowed to configure up to 25 phone numbers within your WhatsApp business account.

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