Track Your Marketing ROI

Use case

Track Your Marketing ROI

Know which medium of marketing works for you





What if a simple phone number can allow you to track your marketing ROI?

The done to death quote about not knowing which half of the marketing budget is wasted is still relevant for one single reason – not having means of tracking the performance of ad campaigns. Digital campaigns solve this to some extent. What about your print ads, billboards, pamphlets and everything else you’re spending money on?
Include a phone number as a call to action in your ads, track the response to this number. A/B test ads with different messaging and different numbers to understand what works better. The possibilities are endless.

How It Works


Unique virtual number for every ad

Include unique Exophones to every ad.


Your target audience sees the ad

Calls land on your virtual numbers included in various ads and campaigns


Calls get routed

All the calls are routed to the right teams and agents based on your call flows created in dashboard


Data captured for analysis

Analyze the call data from different ads based on the calls received to the unique virtual numbers


Advantages of using Exotel to track your marketing ROI

Create a database of potential customers

Collect all of your customer information in one place. No phone numbers lost due to mismanagement.

Know exactly which campaign worked

Track the number of leads from every campaign and understand which messaging or medium worked the best for you.

Don’t miss a single lead

Since all the calls routed through Exotel are tracked and recorded, you won’t miss out on a single lead

Detailed call analytics

Real time information about the nature of the calls you receive, caller information, duration of calls and a lot more.

Who can use it?

Any business that has a sizeable advertising budget for print ads, radio ads & billboards are a good candidate. Think, electronics, automobiles, real-estate, retail stores, etc.

Some brands who has implemented this


Bawa group of hotels track marketing ROI

Bawa hotels track their marketing spends using Exotel and has seen an 80% ROI.

Read More

The Exotel Advantage

Why Exotel is considered as the most reliable cloud communications company in India and Southeast Asia


Highly Secure

ISO 27001:2013 certified information security management system


Patented Solutions

Gain competitive advantage from patented products


Superior Quality

Best success rates, voice quality and reduced latency


Scale at Ease

Grow at will, expand without worrying about infrastructure


Superior Reliability

Best in class uptimes of 99.94% including operator uptimes


Best Support

24×7 customer support via phone, email and Twitter

Ebook: Cloud Telephony in a Nutshell

If you’re unclear about how cloud telephony can help your business, start here. In this ebook, we talk in detail about the various options businesses are faced when they consider using cloud telephony for their business.

Try Exotel free for 15 days

Get $ 15 worth free call & SMS credits

Find out how Exotel can work for you. Set up a call.

We take away some of the biggest pain points of traditional systems like EPABX.


Call to