Lead management for marketplaces

Use case

Patented lead management for marketplaces – Lead Assist

The most cost-effective way for marketplaces to connect vendors and buyers






How can effective lead management help your marketplace?

For a marketplace, it is important to connect buyers and sellers for a conversation. The easiest way to facilitate this conversation is over a phone call. But the challenge is that the conversation can’t happen off the platform and the connection needs to be accounted for. This directly affects monetisation and here’s where cloud telephony helps.

How it works


A transaction begins between the vendor and the customer

When a customer places an order for goods or services, your server communicates with Exotel to connect the buyer and the seller.


An Exophone is auto allocated for the transaction

Using our allocation API, a virtual number (VN) is allocated automatically from a pool of VNs for a particular transaction


Exotel connects the vendor and customer

The customer and the vendor can communicate over the allocated virtual number during the transaction period without revealing their personal numbers


Virtual number added back to the pool of VNs

After a transaction ends, virtual number is de-allocated from both the parties and ready to be used again for another transaction


Advantages of effective lead management


Track and Analyse

Track connections made between buyers and sellers. Analyse patterns and collect insights using call analytics


Efficient Number Management

With Exotel’s smart number management system, work with a limited pool of numbers and save cost


Customer safety

Connect buyers and sellers without revealing either party’s phone numbers to ensure privacy



With proof of connections and conversation, monetisation becomes simpler


Improved customer experience

When the customer’s primary number is busy, Exotel helps you automatically retry an alternate number


Direct integration

Integrate customer conversation history, call recordings, etc. directly into your CRM

Save cost with effective lead management

Virtual numbers are a scarce commodity. But they are still the easiest way to connect vendors and buyers when you want to be in control of conversations and track them. LeadAssist is a path-breaking product that allows you to work with a limited number of virtual numbers or Exophones and still be in control. And naturally, this brings your cost down as well!

Who can use it?

Any marketplace that wants to connect buyers and sellers.


Exotel helps Quikr connect buyers and sellers with increased efficiency

Quikr monetizes its services product based on the analysis of Exotel’s call data

Read More

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What our customers have to say

Chirag Patel

Exotel's API documentation and implementation process is extremely simple and easy to follow. There were no hassles in setting it up. We use other cloud telephony platforms as well but Exotel gets a big thumbs-up from us for their ease of use.

Engineering Manager, 1mg

Shashank ND

We have worked across cloud telephony players and with other vendors, but the fact is Exotel is dependable.

Co-Founder & CEO, Practo

Prateek Jain

The number masking feature has been a very worthy addition to making our customer experience even better.

Former Associate Director - Driver Experience, Olacabs


Exotel's automated calls have helped in increasing our service levels and reducing our costs since there is no need for any manual intervention.

Senior Manager - Operations and Strategy

Praveen Kumar

Exotel's APIs are very clearly defined. Our tech team could integrate them in no time. It’s easy to incorporate into any product.

Assistant Vice President, Quikr Services

Satish Chugh

Very supportive and understanding staff who have lived up to every expectation, and at times exceeded them too.

Senior Manager- Last Mile Design, Ekart

exotel - last mile delivery

Cloud Telephony for Last Mile Delivery Operations

With a boom in the e-commerce sector, last-mile delivery is garnering a lot of attention. And it does not entail only faster deliveries. This white paper aims to look into bridging the gap of communication between the customer and the company in delivering the product.

The Exotel Advantage

Why Exotel is considered as the most reliable cloud communications company in India and Southeast Asia


Highly Secure

ISO 27001:2013 certified information security management system


Patented Solutions

Gain competitive advantage from patented products


Superior Quality

Best success rates, voice quality and reduced latency


Scale at Ease

Grow at will, expand without worrying about infrastructure


Superior Reliability

Best in class uptimes of 99.94% including operator uptimes


Best Support

24×7 customer support via phone, email and Twitter

Find out how Exotel can work for you. Set up a call.

We take away some of the biggest pain points of traditional systems like EPABX.