Schedule Personalised SMS Campaigns at Scale


Broadcast Personalised Messages at Scale with Insights-led SMS Campaigns

Schedule successful SMS broadcasts in a few clicks with a reliable and easy to use cloud platform. Gain more control with a powerful dashboard with actionable and real-time insights.


Powering best-in-class reliable SMS to

What is an SMS campaign?


SMS campaign is a one-to-many broadcast scheduled to deliver a promotional or transactional message. Exotel SMS Campaigns supports static and dynamic SMS types with real-time campaign wise analytics.

Schedule campaigns that work


Ensure better deliverability, at scale

Leverage on an always-available and highly scalable cloud platform with best-in-class delivery rates and the least latency times with backup routes.

better cx with personalised sms campaigns

Drive better CX with personalised campaigns

Broadcast dynamic SMSes easily with custom attributes in vernacular Indian languages.

Ease of executing SMS campaigns

Run better campaigns with real-time monitoring

Take decisions on the fly, backed by data with real-time campaign level dashboards and reporting. Pause and resume campaigns to optimise for better results.

set up sms campaigns in minutes

Setup campaigns in minutes

Schedule SMS campaigns quickly with a simple and easy to use intuitive dashboard. Ensure all checks by testing SMS before campaign launch.

DLT compliant and secure platform

Manage bulk SMS templates and sender IDs at scale on a DLT ready, and ISO certified secure campaigning tool.

Use cases

Run personalised promotions with SMS campaigns

Run personalised promotions

Broadcast personalised marketing campaigns with offers and coupon codes.

Send timely reminders

Remind customers about payment dues, appointments, events and more.

SMS campaigns

Deliver relevant updates

Keep users informed on account, company or order updates.

SMS campaigns

Survey and feedback

Collect responses in the form of surveys or customer feedback.

Launch campaigns in minutes


Upload a list of contacts

Upload a .CSV file with recipient numbers and other relevant details to send a personalised message using dynamic SMS.


Select template and Sender ID

Choose a DLT approved message template and sender ID. Customize the template with variables mapped from the CSV.


Test, schedule and monitor

Perform final checks by testing before a campaign launch. Monitor campaigns with live dashboards and take actions based on performance.

SMS-campaigns-product-gif (1)

Equipped with robust features

High scale

Reach up to 5 lakh contacts in a single SMS campaign.

Dynamic SMS

Send dynamic SMS with custom attributes like name, order ID, etc., imported from a CSV.

Real-time insights

Gain actionable insights and rich campaign level reports in real-time.

Complete control

Test before you launch a campaign. Pause and resume when required.

Calculate estimated cost

Know your costs before broadcasting a campaign.

schedule sms campaigns

Schedule campaigns

Set campaigns live immediately or at a future date.


Run SMS campaigns in all vernacular Indian languages.

What our customers have to say

Chirag Patel

Exotel's API documentation and implementation process is extremely simple and easy to follow. There were no hassles in setting it up. We use other cloud telephony platforms as well but Exotel gets a big thumbs-up from us for their ease of use.

Engineering Manager, 1mg

Shashank ND

We have worked across cloud telephony players and with other vendors, but the fact is Exotel is dependable.

Co-Founder & CEO, Practo

Prateek Jain

The number masking feature has been a very worthy addition to making our customer experience even better.

Former Associate Director - Driver Experience, Olacabs


Exotel's automated calls have helped in increasing our service levels and reducing our costs since there is no need for any manual intervention.

Senior Manager - Operations and Strategy

Praveen Kumar

Exotel's APIs are very clearly defined. Our tech team could integrate them in no time. It’s easy to incorporate into any product.

Assistant Vice President, Quikr Services

Satish Chugh

Very supportive and understanding staff who have lived up to every expectation, and at times exceeded them too.

Senior Manager- Last Mile Design, Ekart


See Exotel’s SMS Campaigns in action. Set up a call today!

Get ₹ 500 worth free call & SMS credits

The Exotel Advantage

Superior Quality

Best success rates, voice quality and reduced latency

Scale at Ease

Grow at will, expand without worrying about infrastructure

Superior Reliability

Best in class uptimes of 99.94% including operator uptimes

Best Support

24×7 customer support via phone, email and Twitter

Simple to implement

Sign up and get started in less than 30 minutes, integrate easily using our REST APIs

Extensive Reporting

Easy to understand, detailed reports sent every day

A buying guide to choose a secure SMS Provider

You can find a number of providers offering a range of SMS services to suit your business needs. But are they guaranteeing the security of the data you share with them, specifically customer data? If they only offer protocols like HTTPS or REST APIs, they are just scratching the surface. From a decade of learning with the best and offering leading security standards for the largest of players across e-commerce, marketplaces and logistics, we put together a handy playbook to help you make an informed choice.

Find out how Exotel can work for you. Set up a call.

We take away some of the biggest pain points of traditional systems like EPABX.