Exotel Shopify Integration – Exotel


Cut Your Losses with Better Tracking

Shopify is one of the most popular choices for ecommerce vendors to track their sales. The ability to completely customise their store and still keep track of their sales is an added advantage


In India, e-commerce companies have one big problem when it comes to keeping their losses in check – COD failures.
One way to curb COD losses is to ensure that e-commerce companies add another step of verification to the order. It is not feasible for companies to call every COD order and note down the confirmation. It is not the optimal use of anyone’s time or effort.

There are 3 ways in which businesses can automate cash on delivery confirmation with Exotel

OTP over SMS

Another way to confirm a cash on delivery order is via OTP SMS. When a customer places a COD order, you can push this information to Exotel from Shopify. You can send out an OTP via SMS to the customer and ask them to enter this OTP on your order page.

Automated IVR Calls

After a customer places a COD order, using the order details on Shopify, you can initiate an automated IVR call via Exotel. The IVR call can be as simple as “You just placed a COD via xyz. Please press 1 to confirm and 2 to cancel.” The customer’s response can then be recorded on Shopify

SMS + Missed Call

Using Exotel, you can send an SMS to the customer and ask them to give a missed call to a number if they would like to confirm the COD order. If they do not want to go ahead with the order, they could give a missed call to another number

Reasons to Pick Exotel for Your E-commerce Business

How you can benefit using cloud telephony for e-commerce



As your business grows, you don’t need to worry about being able to support all your customers. You can easily scale with Exotel’s pay as you go model

Better Customer Service

You can use Exotel to not just track your cash on delivery orders but also use it to manage your incoming call center. Answer all your customer calls with a professional greeting and route them to the right agent/team without wasting your customer’s time

Payment Reminders

In case you support part payments for COD orders, you can use Exotel to send automatic payment reminders to your customers

Order Status Updates

You can also use Exotel to send out regular updates to your customers about the status of the order

What our customers have to say

Chirag Patel

Exotel's API documentation and implementation process is extremely simple and easy to follow. There were no hassles in setting it up. We use other cloud telephony platforms as well but Exotel gets a big thumbs-up from us for their ease of use.

Engineering Manager, 1mg

Shashank ND

We have worked across cloud telephony players and with other vendors, but the fact is Exotel is dependable.

Co-Founder & CEO, Practo

Prateek Jain

The number masking feature has been a very worthy addition to making our customer experience even better.

Former Associate Director - Driver Experience, Olacabs


Exotel's automated calls have helped in increasing our service levels and reducing our costs since there is no need for any manual intervention.

Senior Manager - Operations and Strategy

Praveen Kumar

Exotel's APIs are very clearly defined. Our tech team could integrate them in no time. It’s easy to incorporate into any product.

Assistant Vice President, Quikr Services

Satish Chugh

Very supportive and understanding staff who have lived up to every expectation, and at times exceeded them too.

Senior Manager- Last Mile Design, Ekart


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The Exotel Advantage

Superior Quality

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Scale at Ease

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Superior Reliability

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Best Support

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Simple to implement

Sign up and get started in less than 30 minutes, integrate easily using our REST APIs

Extensive Reporting

Easy to understand, detailed reports sent every day

E-book: Cloud telephony in a nutshell

If you’re unclear about how cloud telephony can help your business, start here. In this ebook, we talk in detail about the various options businesses are faced when they consider using cloud telephony for their business. And we decode each one of those and help you make a decision that is right for your business.

Find out how Exotel can work for you. Set up a call.

We take away some of the biggest pain points of traditional systems like EPABX.