Your Business Communication on Autopilot with a Virtual Receptionist

In a time filled with networking complexities, finding seamless and effective communication solutions has indeed become a challenging task. Most organizations, whether big or small, are constantly searching for solutions which can help them improve their B2B and B2C connections. However, their pursuits are severely…

7 Customer Support Advice From Experts To Improve Customer Experience

Do you know what are companies working towards in 2019? It’s Customer Experience. A Walker study found that by the year 2020, customer experience will overtake price and product as the key brand differentiator. Customer support is at the heart of all customer experience efforts….

How smart communication can help the automobile industry to serve the next billion

India’s auto industry is one of the largest in the world and constitutes 7% of the country’s total GDP. In the last few years, many sub-industries like the vehicle rentals, used vehicle selling platform, and automobile servicing have also seen tremendous growth. Despite the astounding…

10 Techniques to Increase Customer Retention in 2019 (Why & How)

Customer Retention is a metric which is set to become more critical than customer acquisition for businesses. In the past few years, retention has become a big challenge for both marketing and product teams. According to a report, only 2 out of 10 users who…

Exceptional customer service: Communication 2.0 for the BFSI industry

Finance, as an industry, has seen an interesting evolution in India. And so has the communication strategy. From verbal contracts to SMS alerts, we’ve come a long way. The communication plan of a financial institution must be built to suit the context of customer expectations…

Omnichannel Contact Centers Are the Way to Go. Here’s Why

With technology growing at a rapid pace, customers expect to have an instantaneous communication experience when they research on buying a product. The four major ways a customer can make a connection with a brand could be over call/SMS, E-mail, in-person at the store and…

5 Ways Businesses Use Text Messaging

What is the one thing that almost never leaves your side? The answer is rather common for everyone: Their mobile phone. TRAI recently reported that India just crossed 1 billion mobile subscribers. What sounds like a massive milestone is viewed by experts as just the…

Why You Shouldn’t Build What Your Customer Asks For and What To Do Instead

Henry Ford is often remembered (even if erroneously so) for his famous quip, “If I had asked people what they wanted, they would have said ‘faster horses.’” Ford has not entirely escaped criticism for those words. Tone-deafness to customers’ demands defines companies renowned for their…

Explaining APIs to your grandmother

How would you explain an API (for e.g., call API, SMS API) to your grandmother? — This is a question we ask our potential hires during their interview. And here are some of the funniest responses we’ve received over the last few years. For the…

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