Click to Call

Click to Call

Make calls to your customers at the speed of thoughts





What is Click to Call?

Click to Call, also known as click-for-talk or click-to-dial refers to a type of digital communication in which a person clicks a button in order to be connected with another individual in real-time, without either of them actually dialing the number. With Exotel’s click-to-call solution, businesses can instantly integrate our API to implement a click-to-call service for their customer-facing teams. In simpler terms, it allows a customer to receive a call from any business by just dropping their number on the company website/app.

How click-to-dial can be implemented


On Website

The user enters their number on the link/widget installed on your website. Exotel API instantly connects the call to the preassigned number. Your agent and customer are now directly connected through the call.


On App

A click-to-call button on your app enables quick and reliable connectivity between the customer and your customer facing team. The input command goes out to Exotel server which the dials the customer.

Advantages of click-to-call service


Saves time

Click to dial solution enables agents to reach customers instantly without the need of manually dialling a new number each time.


Better customer experience

Provide a seamless experience for the customer by reducing their effort in trying to reach you.


Customer segmentation

Click to dial integration with your CRM enables your agents to segment customers based on their necessity/enquiry to proceed for an interaction.


Zero calls missed

A customer can reach your business at any time of the day and drop in a callback request.


Increase in conversion rates

Capture and convert leads on your website/app while they’re still interested in your product by including a Click to Call button.


Ease of contact

It is a proven fact that having a click to call option on your website will result in more engagement from customers.

Try Exotel’s click-to-call solution free for 15 days

Get free Call & SMS credits on sign-up

Features of click-to-dial:



No number dialling

Agents can reach your customer within a few clicks. Reach out to more customers in lesser time.


Business-customer convenience

Taking more time to reach out to customer reduces chances of conversion. Click to call button enables customers and agents to reach out to each other quickly and efficiently.

Easy track of the conversation

Keep track of your customers communication, reasons for calling and what’s being communicated in the call.


Call recording

Make informed decisions with the help of call recordings.


Detailed reporting

Get detailed real-time analytics of all the calls made from your dashboard.

CRM integration

Integrate seamlessly with all the leading CRMs in the market.

Unlimited channels

Have multiple parallel calls using the same the number.

Asia’s most innovative companies use Exotel

Chirag Patel

Exotel's API documentation and implementation process is extremely simple and easy to follow. There were no hassles in setting it up. We use other cloud telephony platforms as well but Exotel gets a big thumbs-up from us for their ease of use.

Engineering Manager, 1mg

Shashank ND

We have worked across cloud telephony players and with other vendors, but the fact is Exotel is dependable.

Co-Founder & CEO, Practo

Prateek Jain

The number masking feature has been a very worthy addition to making our customer experience even better.

Former Associate Director - Driver Experience, Olacabs


Exotel's automated calls have helped in increasing our service levels and reducing our costs since there is no need for any manual intervention.

Senior Manager - Operations and Strategy

Praveen Kumar

Exotel's APIs are very clearly defined. Our tech team could integrate them in no time. It’s easy to incorporate into any product.

Assistant Vice President, Quikr Services

Satish Chugh

Very supportive and understanding staff who have lived up to every expectation, and at times exceeded them too.

Senior Manager- Last Mile Design, Ekart


What is click to call?

With click-to-call, you can make a call to another individual in real-time by clicking a button without actually dialling the number. Whether a helpline on a website or a customer contact on a mobile app, your customers/agents can make a call by simply clicking a button.

How does click to call work?

  • Customer clicks on the 'Call Me' button on your website. 

  • They’re asked for their phone number. 

  • When they enter their number, an API triggers two calls: One to your support desk/agents and the customer.

  • It connects the two calls to allow the agent and the customer to have a conversation.

Can I integrate IVR with click to call?

Yes, IVR can be easily integrated as a feature.

Who can use this feature?

Any business with a website and/or an app can incorporate this feature. 

  • You can integrate a ‘call me’ button to your website to generate leads for sales

  • You can add a ‘contact us’ button for customers who need help

  • Service providers like Ola, Uber and Swiggy are using it for drivers and delivery executives to reach customers

How much does click to call cost?

All Exotel's features are charged based on usage. Contact us to get a detailed summary of the pricing based on your requirement.


[Get detailed pricing]

Can I set up working hours for the click to call feature?

Yes, you can either allow your customers to call you and leave a voicemail. Or you can deactivate the click to call feature during non-working hours.


Cost of Moving Your Business Communication to the Cloud

Cloud telephony ensures businesses have scalable and reliable access to unified business communication without any burden of setting up infrastructure or additional CAPEX.


Find out how Exotel can work for you. Set up a call.

We take away some of the biggest pain points of traditional systems like EPABX.


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