8 Startup Challenges Every Entrepreneur Should Be Aware Of

Harbouring an idea in your head is one thing. Taking the leap of faith to execute, nurture and grow the idea is an entirely different ball-game. It calls for a new tribe of people that we call –  Entrepreneurs. Fortunately, this breed seems to be…

How Pratham Books partnered with Exotel to make bedtime stories interesting

“There’s always room for a story that can transform kids to another place and broaden their imagination.” Bedtime stories have played a pivotal role in shaping our development process as children. One of the most beautiful early memories for a child is snuggling with a…

Dogfooding, what built Exotel

Dogfooding is an interesting exercise. Larry Alton says, “Uber does it, Twitter does it, and a number of other companies do it. It’s called ‘drinking your own champagne’.” Dogfooding at Exotel is how we built the product. For those of you who haven’t heard the…

Why you pay what you pay for Exotel

Imagine this. You enter a footwear shop in your neighbourhood. You try on a bunch of shoes and finally select one. You then ask the shopkeeper how much it costs and he gives you a number. You are unsure if what he says is reasonable…

8 Unique Productivity Hacks That Helped Us Survive The Startup Grind

Everyone thrives on being productive. For startups, being productive or not can be the difference between being alive or not. Startups experience unique constraints in terms of time, talent, resources and money. The combination of these constraints makes them productive in creative ways. There are…

Are we sharing too much in the name of convenience?

A couple of weeks back, I logged into Amazon, the giant e-tailer and looked up a few options for a swimsuit that I planned to buy. It was meant to be a casual browsing session and all I wanted to do was to know what…

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