Industry – Retail

Structured communication across outlets

Retail businesses usually communicate with customers over calls for simple queries and solving grievances. Usually, these calls are not tracked. Therefore, chances of issues going unnoticed or being lost due to oversight is very high.

These are some of the problems that cloud telephony can solve for you:

Single number for customer communication – whether you have a single retail outlet or multiple ones, you can use cloud telephony to ensure that your customers can reach out to you on a single number. Through a simple extension based calling system or a caller’s IVR input, every single outlet’s customer communication can be tracked and studied.
Measuring marketing ROI – Using a virtual number (Exophone) on your ad collaterals (online, print, digital, hoardings, pamphlets), you can measure the effectiveness of your ad campaigns by mapping it to the number of calls received.
Easy promotions – Using automated calls & sms, you can promote the latest offers, special discounts, new arrivals in your outlets, etc. in an effective and non-intrusive manner.
Improved customer experience – When you track and record calls, you can use real conversations to understand how your staff interact with your customers. These recordings can also be used in trainings to improve the quality of the customer experience.
Real-time customer feedback – After a visit to your outlet, you can get real-time honest feedback from your customers over calls & SMS.

Here is how customer has used SMS for their business

Just Books uses Exotel for Toll Free Number and Internal Support Phone Numbers

Read Story

How Belita uses Exotel to improve customer experience


Read Story

Playtag used Exotel’s missed calls service and reduced cost by INR 15 million

Read Story


Automated Calls vs SMS Reminders: Why calls win

Millennials might prefer SMS over calls, but statistics prove that when it comes to reminders, calls reigns supreme. A reminder SMS is bound to get lost in our inbox that is already swamped with text messages.
This white paper helps understand the unique ways in which automated calls can be used for reminders.

Boosting Customer Experience for Legacy Systems Through Automation

A leading online ticketing platform cuts 60% of its cost simply by automating the incoming support center on top of existing legacy systems. This layer of automation has helped them cut down on the workforce by 30 agents, and also provide quicker and better customer experience.

Try Exotel free for 15 days

Get Rs 1000 worth free call & SMS credits

Find out how Exotel can work for you. Set up a call.

We take away some of the biggest pain points of traditional systems like EPABX.