Industry – FMCG

Powering FMCG with cloud telephony

FMCG consumer landscape is shifting at a rapid pace towards healthy choices, lifestyle shifts, and modern retail shopping. Companies are also focussing on the rural market even while combating problems of counterfeit variants in the market. With the help of Exotel, FMCG manufacturers will be able to improve the effectiveness of rural marketing, maximize promotion efficiencies, and maintain cold storage with ease. We also bring expertise in the area of tracking operational efficiences with order management and sales force management.

Here are some of Exotel’s solutions that helps FMCG

Automated engagement (Calls & SMS) with the rural audience – Using a simple phone call, you can reach out to your rural customers in their language at no cost to them! Think information dissemination, surveys, engaging audio content. Here’s a glimpse of Exotel makes a connection with the rural milieu.
Automated survey calls – Establishing a feedback loop becomes imperative. Imagine being able to simple surveys for feedback, product trials and anything else you’d want to do.
Keeping track of retailers’ requests over calls & SMS – Keeping track of TAT of sales requests is another metric to understand the effectiveness of your sales team’s performance.
Missed call for engagement – Having a simple missed call is the best way to build engagment. It works with the rural audience just as well it works with the urban consumers.
Customised CRM integration for calls & SMS – all of your customer information on a single platform. No more scattered information. Anything that you need can be retrieved from a single interface. Think, customer database for a contest or promotion.


Cloud telephony in a nutshell

If you’re unclear about how cloud telephony can help your business, start here. In this ebook, we talk about the various options businesses are faced when they consider using cloud telephony for their business.

Setting up a simple call center

One of the most common questions we get asked by our customers is – how can I set up a call center using Exotel? How long will it take and how much does it cost? We have answered all of these questions in this ebook.

Try Exotel free for 15 days

Get Rs 1000 worth free call & SMS credits

Find out how Exotel can work for you. Set up a call.

We take away some of the biggest pain points of traditional systems like EPABX.