Call Tracking Software

Call Tracking Software

Measure the marketing ROI for your channels effectively using our call tracking software. Discover which marketing channels are working for you. So stop guessing and start tracking now!



What is Call Tracking software?


Call Tracking software allows you to identify the source of each call by making use of virtual numbers. You can also split test different channels/sources to know which channel is performing better for your business. Overall it completely removes the need for manual call tracking. No need to ask customers the channel they found your business using.


Demystifying the myth


Measuring offline marketing channels and call tracking is generally looked upon as something very challenging, even impossible. This is the reason why marketers are considering online channels over offline channels.


With a good Call Tracking software in place, you can easily solve this problem. By using different virtual numbers for your listings and offline advertisements, you can easily track the performance of each channel.

Make the most of your marketing efforts


Easily calculate the ROI of online channels like Adwords, Google Local Listings, and offline channels such as billboards, radio, and print ads. This will help you make the most of your marketing spend.

How It Works


Use a unique number for every campaign

Include unique virtual numbers for each of your channels. Use it as a CTA in your ads.


Visitors call you

Calls land on your virtual numbers included in various channels online and offline.


Calls get routed

All the calls are routed to the right agents based on your call flows created in the dashboard.


Get real-time data

Analyze metrics from different channels based on the calls received to the unique virtual numbers.


Advantages of Call Tracking software

Effective Tracking

Easily track metrics like call volumes, recordings, and conversions per campaign using our call tracking software.

A/B Testing

Find the best performing advertisement campaign by mapping the call sources with the conversions.

Don’t miss a single lead

Since all the calls routed through Exotel are tracked and recorded, you won’t miss out on a single lead.

Advanced call analytics

Real-time information about the nature of the calls you receive, caller information, duration of calls, and a lot more.

Improving Marketing ROI

Tracking key metrics, especially for your offline campaigns, can help you understand the performance of each campaign. This, in turn, will help you make better business decisions and overall improve your marketing campaigns.


Case Studies

Bawa hotels track their marketing spends using Exotel and has seen an 80% ROI.

Read More

How GoMechanic leverages Exotel’s solution to manage sales calls and track marketing ROI

Read More


Ebook: Cloud Telephony in a Nutshell

If you’re unclear about how cloud telephony can help your business, start here. In this ebook, we talk in detail about the various options businesses are faced when they consider using cloud telephony for their business.


What is call tracking?

Call tracking helps you track the exact source of the call in order to understand the ROI of each marketing channel. The tracking is possible due to the usage of virtual numbers for each campaign.

How can I track a phone number?

By using unique virtual numbers with every campaign, you’ll be easily able to track the source of the call.

How does call tracking work?

Since all the incoming calls are routed through a virtual number, they’re tracked and recorded for further usage.

Asia’s most innovative companies use Exotel

Chirag Patel

Exotel's API documentation and implementation process is extremely simple and easy to follow. There were no hassles in setting it up. We use other cloud telephony platforms as well but Exotel gets a big thumbs-up from us for their ease of use.

Engineering Manager, 1mg

Shashank ND

We have worked across cloud telephony players and with other vendors, but the fact is Exotel is dependable.

Co-Founder & CEO, Practo

Prateek Jain

The number masking feature has been a very worthy addition to making our customer experience even better.

Former Associate Director - Driver Experience, Olacabs


Exotel's automated calls have helped in increasing our service levels and reducing our costs since there is no need for any manual intervention.

Senior Manager - Operations and Strategy

Praveen Kumar

Exotel's APIs are very clearly defined. Our tech team could integrate them in no time. It’s easy to incorporate into any product.

Assistant Vice President, Quikr Services

Satish Chugh

Very supportive and understanding staff who have lived up to every expectation, and at times exceeded them too.

Senior Manager- Last Mile Design, Ekart

cloud communications
cloud telephony - south east asia - exotel
cloud telephony - south east asia - exotel
cloud telephony - south east asia - exotel
cloud telephony - south east asia - exotel

The Exotel Advantage

Why Exotel is considered as the most reliable cloud communications company in India and Southeast Asia


Highly Secure

ISO 27001:2013 certified information security management system


Patented Solutions

Gain competitive advantage from patented products


Superior Quality

Best success rates, voice quality and reduced latency


Scale at Ease

Grow at will, expand without worrying about infrastructure


Superior Reliability

Best in class uptimes of 99.94% including operator uptimes


Best Support

24×7 customer support via phone, email and Twitter

Try Exotel’s Call Tracking software free for 15 days

Get $ 15 worth free call & SMS credits

Find out how Exotel can work for you. Set up a call.

We take away some of the biggest pain points of traditional systems like EPABX.


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