Call Tracking software allows you to identify the source of each call by making use of virtual numbers. You can also split test different channels/sources to know which channel is performing better for your business. Overall it completely removes the need for manual call tracking. No need to ask customers the channel they found your business using.
Measuring offline marketing channels and call tracking is generally looked upon as something very challenging, even impossible. This is the reason why marketers are considering online channels over offline channels.
With a good Call Tracking software in place, you can easily solve this problem. By using different virtual numbers for your listings and offline advertisements, you can easily track the performance of each channel.
Easily calculate the ROI of online channels like Adwords, Google Local Listings, and offline channels such as billboards, radio, and print ads. This will help you make the most of your marketing spend.
Include unique virtual numbers for each of your channels. Use it as a CTA in your ads.
Calls land on your virtual numbers included in various channels online and offline.
All the calls are routed to the right agents based on your call flows created in the dashboard.
Analyze metrics from different channels based on the calls received to the unique virtual numbers.
Easily track metrics like call volumes, recordings, and conversions per campaign using our call tracking software.
Find the best performing advertisement campaign by mapping the call sources with the conversions.
Since all the calls routed through Exotel are tracked and recorded, you won’t miss out on a single lead.
Real-time information about the nature of the calls you receive, caller information, duration of calls, and a lot more.
Tracking key metrics, especially for your offline campaigns, can help you understand the performance of each campaign. This, in turn, will help you make better business decisions and overall improve your marketing campaigns.
Call tracking helps you track the exact source of the call in order to understand the ROI of each marketing channel. The tracking is possible due to the usage of virtual numbers for each campaign.
By using unique virtual numbers with every campaign, you’ll be easily able to track the source of the call.
Since all the incoming calls are routed through a virtual number, they’re tracked and recorded for further usage.
Exotel's API documentation and implementation process is extremely simple and easy to follow. There were no hassles in setting it up. We use other cloud telephony platforms as well but Exotel gets a big thumbs-up from us for their ease of use.
We have worked across cloud telephony players and with other vendors, but the fact is Exotel is dependable.
The number masking feature has been a very worthy addition to making our customer experience even better.
Exotel's automated calls have helped in increasing our service levels and reducing our costs since there is no need for any manual intervention.
Exotel's APIs are very clearly defined. Our tech team could integrate them in no time. It’s easy to incorporate into any product.
Very supportive and understanding staff who have lived up to every expectation, and at times exceeded them too.
ISO 27001:2013 certified information security management system
Gain competitive advantage from patented products
Best success rates, voice quality and reduced latency
Grow at will, expand without worrying about infrastructure
Best in class uptimes of 99.94% including operator uptimes
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