Call Campaign Sotware | Trigger Calls to Customers at Scale

Call Campaigns- Power of Calls at Your Fingertips

Easily schedule and trigger calls to customers at scale. Calls are proven to get more engagement when compared to other channels. See for yourself by signing up.




What are call campaigns?

Call campaigns are automated calls scheduled to trigger to a list of people. You can use it to communicate about critical information, reminders or promote a new offer/deal. Just record your message, upload a list of contacts and schedule a particular time. It completely removes the need for manual calling hence saving a ton of time.

Introducing Campaigns API

Campaigns API (beta) is an outbound calling solution that can schedule, communicate, gather and report feedback from your customers. This is a complete scalable solution with the aim of optimizing for reach. The API allows the user to specify the start and end times of the campaign, set the number of retries and the interval between the retries.


Why is Call Campaigns API awesome?


Better response

It is impossible to ignore a ringing phone. That with the option of retrying gives you the best chance to reach your customers.


Improved Customer Experience

Personalise every call and make every call count using our call campaign software.



Think of all the time and resources saved in not making individual calls or retrying customers who didn’t pick up in the first go.



Deliver a personal touch at scale.


Real-time insights

Understand how the campaign is faring in real-time and make required changes.

How Call Campaign solution works


Upload a voice recording and a list of contacts

Just upload the above details on our campaign dashboard to schedule a campaign.


The campaign runs as scheduled and the reports are generated

Reports are generated with details like the time of the call, time of the retry etc. These details can be used to understand the user behaviour better and improve future campaigns. 




Assess responses from the users

Observe how users are reacting to the campaign and make changes in real-time.

Some innovative ways you can use Call Campaigns Software


Survey campaigns

Calls have a better response rate as compared to email or SMS to elicit a response for large scale market research surveys.


User feedback

Trigger a campaign right after an event to gather user feedback when it is still fresh in their mind.


Reminder campaigns

Remind your customers about their upcoming payments, appointments, reservations in the most scalable manner possible.



Schedule a call blast every time you have job openings, sale, new product launch etc.


Education & training

Educate your target audience about your product or a new feature without investing in resources.


Delivery scheduling/rescheduling

Achieve operational efficiency by getting confirmations from customers for order delivery or rescheduling.


First level filtering for job seeking candidates

Trigger automated calls to the candidates with a list of questions based on the position they’ve applied for. This serves as the first level of candidate filtering.

Learn how you can trigger Call Campaigns using our APIs

Nykaa, India’s biggest e-commerce platform offering beauty and wellness products uses Call Campaigns for verifying the delivery status of the order.

Earlier, our agents called the customers to get binary responses to verify their order delivery. Call Campaign software has helped automate our efforts. This has reduced the load on the agents by a great deal.
Anuj Sharma
Product Manager, Nykaa



What is the maximum number of contacts can I target per campaign?

You can target upto 5 lakh contacts per campaign


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Can I trigger the calls using an API?

Yes, we have a dedicated API to trigger call campaigns. You can know more about it here.


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How can I track the success of my call campaign?

You can download the complete report with the status of each call on the dashboard. This will help you understand the impact of your call campaigns.


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What if the user doesn’t pick up my call?

We know that it’s unlikely that everyone on your list will pick the call at a given time. To ensure nobody is missed you can set a retry logic. So if the call isn’t picked, another call is triggered after some time.


Contact us to learn more



What is the cost associated with Call Campaigns?

The cost is completely based on usage. You don’t need to pay anything extra for call campaigns. Contact sales to know more about pricing.


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On Exotel’s Reliability

Chirag Patel

Exotel's API documentation and implementation process is extremely simple and easy to follow. There were no hassles in setting it up. We use other cloud telephony platforms as well but Exotel gets a big thumbs-up from us for their ease of use.

Engineering Manager, 1mg

Shashank ND

We have worked across cloud telephony players and with other vendors, but the fact is Exotel is dependable.

Co-Founder & CEO, Practo

Prateek Jain

The number masking feature has been a very worthy addition to making our customer experience even better.

Former Associate Director - Driver Experience, Olacabs


Exotel's automated calls have helped in increasing our service levels and reducing our costs since there is no need for any manual intervention.

Senior Manager - Operations and Strategy

Praveen Kumar

Exotel's APIs are very clearly defined. Our tech team could integrate them in no time. It’s easy to incorporate into any product.

Assistant Vice President, Quikr Services

Satish Chugh

Very supportive and understanding staff who have lived up to every expectation, and at times exceeded them too.

Senior Manager- Last Mile Design, Ekart


Try Exotel

Sign-Up to get free Call & SMS credits

Find out how Exotel can work for you. Set up a call.

We take away some of the biggest pain points of traditional systems like EPABX.