The idea of customer service has been around since the 1800’s (just after the invention of the telephone). It gave customers the flexibility to make enquiries/ask for support over the call rather travelling to an office. But customer service today is completely different from what...

More businesses are choosing cloud platforms over an on-premise setup. With cloud telephony, there’s no infrastructure cost involved, it’s very flexible and highly scalable. This makes it a perfect fit for both SMEs and enterprises. But when you look in the market, there are hundreds...

In the past few years, customer experience has climbed up to be the most critical element for businesses. In fact, at the end of 2020, customer experience will overtake price and product to become the key brand differentiator. Gone are those days where customers used...

The recent decade has seen a boom in the e-commerce and internet shopping. This is especially true for  India and other developing economies. One of the reasons for the spike in growth in these regions can be attributed to the penetration of internet and smartphones.....

Brands are now concentrating on creating an omnichannel customer experience. Simply put, a customer should be able to get in touch with a brand across multiple touch points like email, calls, social media, chat, etc. and still have a consistent brand experience. At times, brands...

Timely and accurate customer communication has been a big part of building a dependable customer relationship in any industry.  Today, customer experience is not what it used to be years ago. It has evolved over time. By 2020, customer experience is expected to overtake price...

The fastest way for a prospect to express an interest in a business’s offering is by picking up the phone and giving them a call. Most marketing collateral including the website display a phone number. Even effective lead generation avenues like Google Adwords have an...

Establishing strong communication channels with your customer base is at the core of running a successful business. While the need for call centers is indisputable, choosing the one that fits in with your vision for growth is critical for it to serve its intended purpose....

If you have dialed a business number and heard a voice that said “Welcome to the company. Please press 1 for support and 2 for sales”  then already know what an IVR is. IVR or Interactive Voice Response has revolutionized voice interactions. Even though it’s…

In a time filled with networking complexities, finding seamless and effective communication solutions has indeed become a challenging task. Most organizations, whether big or small, are constantly searching for solutions which can help them improve their B2B and B2C connections. However, their pursuits are severely…