Call Tracking software allows you to identify the source of each call by making use of virtual numbers. You can also split test different channels/sources to know which channel is performing better for your business. Overall it completely removes the need for manual call tracking. No need to ask customers the channel they found your business using.
Measuring offline marketing channels and call tracking is generally looked upon as something very challenging, even impossible. This is the reason why marketers are considering online channels over offline channels. With a good Call Tracking software in place, you can easily solve this problem. By using different virtual numbers for your listings and offline advertisements, you can easily track the performance of each channel.
Easily calculate the ROI of online channels like Adwords, Google Local Listings, and offline channels such as billboards, radio, and print ads. This will help you make the most of your marketing spend.
Include unique virtual numbers for each of your channels. Use it as a CTA in your ads.
Calls land on your virtual numbers included in various channels online and offline.
All the calls are routed to the right agents based on your call flows created in the dashboard.
Analyze metrics from different channels based on the calls received to the unique virtual numbers.