BookRyde is a cab aggregator based out of Thailand. It was started with one vision – to provide affordable rides to customers and help drivers to make more money by paying less commission. They are currently operational in Chiang Mai with plans of expanding to Bangkok and other major cities soon.
Communication is key to BookRyde’s application experience. Right from user registration to driver communication, everything is powered using SMSes.
But when they started, they faced one major problem – the SMSes weren’t hitting the customer’s inbox. This was because of poor SMS delivery rates provided by the local SMS vendors. Even after changing different vendors and paying a premium fee, they couldn’t solve the problem. To fix this they were looking for a reliable communication partner. That’s when they discovered Exotel.
Solution – Using Exotel’s platform to deliver SMS
Today, all of BookRyde’s SMSes are triggered and delivered using Exotel’s platform. After the integration, their delivery rates improved significantly. This allowed them to focus on the customers and improve other aspects of the application experience.
Here’s what Raju Pardeshi, Founder & CEO of BookRyde had to say about Exotel –
Here’s what Mehul Patel, Product Manager of SoftPixel Co. had to say about Exotel –