Powering FMCG with cloud telephony

Large FMCG chains have well oiled processes and communication protocols. But not all of this communication is currently trackable. We firmly believe that you can only improve what you can measure and you can only measure what you can track. This is where Exotel plays a major role.

Here are some of Exotel’s solutions that helps FMCG

1
Measure marketing ROI – When you have large sums of money allocated to tracking which medium works is an important exercise to understand the effectiveness of your ads. Exotel can help you do that across digital ads, print, hoardings, pamphlets, etc.
2
Tracking conversations with your sales agents and retailers – a conversation can give you an insight into the daily workings of your sales team. This picture can’t be painted by any other form of reporting you may currently have.
3
Keeping track of retailers’ requests over calls & SMS – Keeping track of TAT of sales requests is another metric to understand the effectiveness of your sales team’s performance.
4
Automated calls & SMS for collections & promotions – This is a solution that helps companies save a lot of working hours that would otherwise be spent in manual calling and updation.
5
Customised CRM integration for calls & SMS – all of your customer information on a single platform. No more scattered information. Anything that you need can be retrieved from a single interface. Think, customer database for a contest or promotion.

Popular Use Cases

  • Tracking Marketing ROI
  • Custom Integrations
  • Automated Calls & SMS

Resources

Cloud telephony in a nutshell

If you’re unclear about how cloud telephony can help your business, start here. In this ebook, we talk about the various options businesses are faced when they consider using cloud telephony for their business.

Setting up a simple call center

One of the most common questions we get asked by our customers is – how can I set up a call center using Exotel? How long will it take and how much does it cost? We have answered all of these questions in this ebook.

Try Exotel free for 15 days

Get ₹ 1000 worth free call & SMS credits

Find out how Exotel can work for you. Set up a call.

We take away some of the biggest pain points of traditional systems like EPABX.

 

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