Rupeek is India’s leading asset-backed, digital lending fintech platform. Driven by the mission to make credit accessible to Indians in a fair and convenient way, Rupeek is pioneering innovative financial products to help monetize India’s $2 trillion gold. Powered by state-of-the-art technology and an automated asset-light supply chain, Rupeek is transforming the way gold loans are disbursed in India.
Through partnerships with leading banks and financial institutions, it is building gold-backed assets, in a low-risk, low-touch and friction-free manner. Founded in 2015 by Sumit Maniyar, Rupeek is present in over 30 cities in India and has touched over 1,00,000 customers. Headquartered in Bangalore, Rupeek’s investors include Sequoia Capital, Accel Partners, Bertelsmann and GGV Capital.
When Rupeek first started scaling up, they needed to streamline their customer communication operations more efficiently. That’s when they found Exotel. They wanted to:
Here’s how Exotel helped them achieve these goals:
Rupeek was able to scale up by 400% within 5 months using Exotel. During this time, they also expanded operations from 10 to 30 cities across India. Here’s how Exotel helped:
As Rupeek started scaling up, they wanted to introduce better processes and increase the efficiency of their agents.
As Rupeek started growing, they realised that they couldn’t keep tracking and managing leads manually. To remedy this, Ishitva Minocha integrated Exotel with their CRM. Here’s how –
The gold loan industry in India is heavily regulated and it’s extremely important to have a record of what’s promised to customers on calls.
Having access to these call recordings also allows them to: