Better handling of enquiries during the admission rush – educational institutions always receive a lot of calls during the admission process. The traditional way to deal with this rush is to engage or employ someone to ensure all the queries are answered. But this is both an expensive and a non-scalable solution. By using cloud telephony, institutes can understand the purpose of a call over IVR and answer queries with minimal human intervention. The other advantage of this process is also that no prospective parent’s information is lost.