Quikr Story – Case study

Case Study

Exotel helps Quikr connect buyers and sellers with increased efficiency

Quikr is India’s #1 online classifieds platform that connects buyers and sellers of goods and services to one another. Headquartered in Mumbai, Quikr operates in 940 cities across India, is accessed by more than 30 million unique users and has 26 million brand new customers every month. With over 13 categories & 170 sub-categories, Quikr now prides itself in its 4.2 million listings and over 150 million interactions.

Use cases Quikr Implemented

Quikr uses Exotel to

– Connect potential customers on Quikr to the right vendors for the services they require
– Monetize Quikr’s services product based on the analysis of Exotel’s call data
– Send SMS alerts to customers about the new services Quikr ads

Quikr’s new product

Quikr has introduced a new product called Quikr Services. It has a database of vendors who offer a plethora of services. With a large number of companies offering similar services, the best way for Quikr to differentiate their offerings was to ensure that the customer interaction happened in a smooth and efficient manner.

Quikr’s aim

1. Ensuring smooth customer interaction
– Not bombarding the user with calls from irrelevant vendors
– Have the customer speak to multiple service providers to get the best experience possible.
2. Monetization of the Quikr Services
– Track leads passed on to vendors
– Easy dispute resolution.

The technology behind this innovation

Exotel checks all the boxes to implement Quikr’s offerings.

Exotel’s cloud telephony is the central technology for this product
Praveen Chandran
Product Head, Quikr Services, Quikr

The process

When a potential buyer logs in a request on the Quikr Services app, they’re connected with the appropriate vendors. Here’s how this happens:
– Exotel first calls up the relevant vendor. The vendor can either choose to reject or accept the call. If the vendor accepts the call, they can talk to the client.
– After buyer finishes talking to vendor 1, Quikr checks with them if they’d like to speak to more vendors. If the buyer says yes, Exotel connects them to 4-5 more relevant vendors.

Exotel’s team really helped with this solution. Exotel customized the product for us and made this feature available
Praveen Chandran
Product Head, Quikr Services, Quikr

Smooth Customer Interaction

– Since the calls are connected via Exotel, the buyer can speak to as many vendors as they’d like to without revealing their phone number. Privacy, check!
– The buyer also can pick the correct vendor without being bombarded endlessly with calls!

Monetising Quikr Services

As soon as a call is completed, Exotel sends Quikr all the relevant call data. Quikr now analyses information like if the call was answered, what was the duration of the call, etc to monetize Quikr services.
Charge vendors:
If the call lasts less than 30 seconds, Quikr does not charge the vendor for the lead since the call did not last long enough to have a tangible outcome.
Analyse data to improve services:
Quikr analyses data for various other reasons such as determining how many service providers does a customer speak to on an average, what is the proportion of service providers that answer the calls, what are the general problem areas and so on.

So, say for instance a group of service providers are not answering calls, we send the data to our ops team to help figure out a solution and possibly educate the service providers
Praveen Chandran
Product Head, Quikr Services, Quikr

The efficiency of connecting vendors with customers

Quikr is now able to reach a great level of efficiency. Before Exotel’s solution, Quikr would reach out to customers via their call center. They would take the requirements on call and then reach out to service providers which required too much manual intervention.

Our level of efficiency has drastically increased ever since we’ve started using Exotel. It’s increased by at least 3X
Praveen Chandran
Product Head, Quikr Services, Quikr

SMS blast for new service alerts

Quikr also uses Exotel’s services for SMS blasts. Each time Quikr adds a new service in a particular city, they send an SMS to their customers in that city, alerting them about the new service.
3 reasons why Exotel gets a thumbs up from Quikr

Quikr also uses Exotel’s services for SMS blasts. Each time Quikr adds a new service in a particular city, they send an SMS to their customers in that city, alerting them about the new service.
1. Exotel’s APIs

Exotels APIs are very clearly defined. Our tech team could integrate them in no time. It’s easy to incorporate in any product
Praveen Chandran

2. The Relationship Managers

Personally my experience with Exotel was great because the relationship managers and service were very prompt. Even if we had a non‐standard requirement, we could get it implemented within a time frame. Your team was willing to go that extra mile to help
Praveen Chandran

3. Exotel’s Uptimes

Exotel’s uptimes so far have been great. We haven’t really experienced any problems
Praveen Chandran

Boosting Customer Experience for Legacy Systems Through Automation

A leading online ticketing platform cuts 60% of its cost simply by automating the incoming support and also provide quicker and better customer experience

Swiggy streamlined its operations with Exotel

Read More

redBus uses Exotel to improve customer experience, increase efficiency and reduce operational cost

Read More

Urban Ladder uses Exotel to improve the customer experience

Read More

Try Exotel free for 7 days

Get ₹ 500 worth free call & SMS credits

Find out how Exotel can work for you. Set up a call.

We take away some of the biggest pain points of traditional systems like EPABX.


Call to


Schedule Call Back With Exotel's Customer Support