Call campaigns API


Campaigns API

You schedule. We manage and campaign at a scalable reach.



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What is Campaigns API?

Campaigns API beta  is an outbound calling solution that can schedule, communicate, gather and report feedback from your customers. This is a complete scalable solution with the aim of optimizing for reach. The API allows the user to specify the start and end times of the campaign, set the number of retries and the interval between the retries.


How it works


Create, schedule and manage calls to all the users in your outreach

You can also specify the retry logic when customers do not answer the first time. Campaigns can be paused & resumed


The campaign runs as scheduled and the reports are generated

Reports are generated with details like the time of the call, time of the retry etc. This can be used to understand the user behavior




Assess response from the users

Observe how users are reacting to the campaign and make changes in real-time. View support doc.

A quick glance at how Campaigns API works

Why is Call Campaigns API awesome?


Better response

It is impossible to ignore a ringing phone. That with the option of retrying gives you the best chance to reach your customers.


Improved Customer Experience

This product allows you to personalise every call and make every call count.



Think of all the time and resources saved in not making individual calls or retrying customers who didn’t pick up in the first go.



Deliver a personal touch at scale.


Real-time insights

Understand how the campaign is faring in real-time and make required changes.

Nykaa, India’s biggest e-commerce platform offering beauty and wellness products uses Call Campaigns API for verifying the delivery status of the order.

Earlier, our agents called the customers to get binary responses to verify their order delivery. Call Campaigns API has helped automate our efforts. This has reduced the load on the agents by a great deal.
Anuj Sharma
Product Manager, Nykaa


Some innovative ways you can use Campaigns API


Survey campaigns

Calls have a better response rate as compared to email or SMS to elicit a response for large scale market research surveys.


User feedback

Trigger a campaign right after an event to gather user feedback when it is still fresh in their mind.



Schedule a call blast every time you have job openings, sale, new product launch etc.


Education & training

Educate your target audience about your product or a new feature without investing in resources.


Political reach-out

This API is an economical tool for political candidates to reach their large voter base and garner support.


Reminder campaigns

Remind your customers about their upcoming payments, appointments, reservations in the most scalable manner possible.


Delivery scheduling/rescheduling

Achieve operational efficiency by getting confirmations from customers for order delivery or rescheduling.


First level filtering for job seeking candidates

Trigger a call campaign to the candidates with a list of questions based on the position they’ve applied for. This serves as the first level of candidate filtering.


Products which are released under beta are new solutions/features that we continue to build/tweak based on feedback from customers and closely monitor for issues. This is to ensure that such newly launched products meet the high quality standard of Exotel general availability guidelines. View beta support documentation
Here are our API docs
Yes, we do support SMS campaigns. View the support docs.
All campaigns are run only between 9 AM and 9 PM. Campaigns set beyond 9 PM are carried forward to the next day.
Automated Call Campaigns API is available for free for a limited time period during its beta phase. Upon the completion of beta phase and launch as general availability, Exotel may choose to charge for the same. A notification shall be provided in advance regarding the completion of beta phase and pricing.

On Exotel’s Reliability

Chirag Patel

Exotel's API documentation and implementation process is extremely simple and easy to follow. There were no hassles in setting it up. We use other cloud telephony platforms as well but Exotel gets a big thumbs-up from us for their ease of use.

Engineering Manager, 1mg

Shashank ND

We have worked across cloud telephony players and with other vendors, but the fact is Exotel is dependable.

Co-Founder & CEO, Practo

Prateek Jain

The number masking feature has been a very worthy addition to making our customer experience even better.

Former Associate Director - Driver Experience, Olacabs

Kumar Vinod

We used to use a traditional PBX system before. But that doesn’t have the capabilities of Exotel’s IVR system. So, we decided to use Exotel for our IVR cancellation system.

Senior Manager - Operations, redBus


Exotel's automated calls have helped in increasing our service levels and reducing our costs since there is no need for any manual intervention.

Senior Manager - Operations and Strategy

Praveen Kumar

Exotel's APIs are very clearly defined. Our tech team could integrate them in no time. It’s easy to incorporate into any product.

Assistant Vice President, Quikr Services

Satish Chugh

Very supportive and understanding staff who have lived up to every expectation, and at times exceeded them too.

Senior Manager- Last Mile Design, Ekart


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