Bulk SMS Gateway Service Provider


Bulk SMS Gateway Service Provider

Connect easily and instantly with your customers through our reliable bulk SMS Gateway service. Choose an SMS category that works for your business needs and level up your customer engagement with Exotel today.


What is SMS Gateway?


An SMS gateway is an interface that allows a computer to send and receive text messages between two SMS-capable devices. When you integrate the SMS Gateway API into your platform, you will be able to start sending bulk SMSes from your existing web-enabled device. For instance, you could send an SMS from your computer to a smartphone and vice versa.

What is a Bulk SMS Service Provider?

How does the SMS Gateway work?


SMS Gateways are API-based integration between various applications, networks, and databases. Once the integration is done, the SMS gateway translates the message sent into a compatible form for delivery over the network that will reach the recipient.

How businesses use SMS gateway

Businesses use the SMS gateway service to efficiently and easily send bulk SMSes in seconds to their large customer base. For instance, marketing teams can send or schedule promotional messages for their customers from the interface they are familiar with, right from their laptops/desktops or even mobile devices. Some of the ways in which businesses use SMS gateway include:


Bulk promotional messages


Personalised messages and coupon codes




One-time passwords (OTP)


Announcements and updates about interactions such as orders, payments, refunds etc.

Bulk SMS Srevice Provider for businesses


Quick SMS API integration

Integrate Exotel’s SMS Gateway with your application stack and immediately start your SMS campaigns with just a few clicks.

Speedy bulk SMS delivery

Speedy bulk SMS delivery

Our smart SMS Gateway technology and intelligent SMS routes ensure that you experience the best delivery rates and speed in the industry.

Ease of executing SMS campaigns

Ease of executing SMS campaigns

With our intuitive and user-friendly platform, set up SMS campaigns within minutes and send personalised messages to large audiences with ease.

One-stop solution for SMS marketing

One-stop solution for SMS marketing

Send promotional, transactional or OTP SMSes right from your existing platform, website, or app.


Static or dynamic SMSes

Send static and dynamic SMSes based on your needs from your familiar interface.

automate your messages with bulk sms api gateway


Once you set up the SMS API gateway, schedule and automate your messages efficiently.

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Real-time reports

Access granular reports and live data on delivery, open rates, etc. to effectively measure campaign performance.

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Personalised sender-id

Choose your own custom sender-id, make your brand stand out among the crowd of messages your customers receive.


How to send bulk SMS?

First, integrate the Exotel SMS Gateway with your application stack, following a simple process. Then, SMSes sent right from your website, CRM, ERP, mobile application etc., will then automatically pushed to your customers through the gateway.

How does bulk SMS gateway work?

As the user, you will send/schedule messages from within the applications you already use, for instance, a CRM. Behind the scenes, the SMS Gateway will translate the message into a compatible format that can be delivered to the recipient, and send it accordingly.


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How much does SMS gateway cost?

The charges for SMS gateway is based on your usage. Contact our sales team to know more.


Contact Sales

How to add SMS gateway to my app?

The SMS Gateway is an HTTP based REST API which allows you to trigger SMSes using actions/buttons at your internal application. By simply integrating a small piece of code within your internal application, you can establish the connection between Exotel’s SMS Gateway and your apps.

How to add SMS gateway to my website?

The process is the same as integrating it to the app. For questions on integration, please contact our sales teams.


How to build an SMS gateway server?

To build an SMS gateway server, you need to do the following:

1. Choose an SMS gateway application that can encode the SMS data

2. Set up a database that can store the data

3. Subscribe to a web server that will function as the transmission line between your SMS content

4. Check the SMS gateway functionality by sending messages to trial phone numbers


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What our customers have to say

Chirag Patel

Exotel's API documentation and implementation process is extremely simple and easy to follow. There were no hassles in setting it up. We use other cloud telephony platforms as well but Exotel gets a big thumbs-up from us for their ease of use.

Engineering Manager, 1mg

Shashank ND

We have worked across cloud telephony players and with other vendors, but the fact is Exotel is dependable.

Co-Founder & CEO, Practo

Prateek Jain

The number masking feature has been a very worthy addition to making our customer experience even better.

Former Associate Director - Driver Experience, Olacabs

Kumar Vinod

We used to use a traditional PBX system before. But that doesn’t have the capabilities of Exotel’s IVR system. So, we decided to use Exotel for our IVR cancellation system.

Senior Manager - Operations, redBus


Exotel's automated calls have helped in increasing our service levels and reducing our costs since there is no need for any manual intervention.

Senior Manager - Operations and Strategy

Praveen Kumar

Exotel's APIs are very clearly defined. Our tech team could integrate them in no time. It’s easy to incorporate into any product.

Assistant Vice President, Quikr Services

Ranjana DK

An excellent, user friendly and cost effective platform. Automations make it very easy for the caller and receiver to interact efficiently. We are truly glad to have moved to Exotel.

Sales and Marketing Manager, T0rq03 Sports & Adventures

Satish Chugh

Very supportive and understanding staff who have lived up to every expectation, and at times exceeded them too.

Senior Manager- Last Mile Design, Ekart


See Exotel’s SMS Gateway in action. Set up a call today!

Get ₹ 1000 worth free call & SMS credits

The Exotel Advantage

Superior Quality

Best success rates, voice quality and reduced latency

Scale at Ease

Grow at will, expand without worrying about infrastructure

Superior Reliability

Best in class uptimes of 99.94% including operator uptimes

Best Support

24×7 customer support via phone, email and Twitter

Simple to implement

Sign up and get started in less than 30 minutes, integrate easily using our REST APIs

Extensive Reporting

Easy to understand, detailed reports sent every day

A buying guide to choose a secure SMS Provider

You can find a number of providers offering a range of SMS services to suit your business needs. But are they guaranteeing the security of the data you share with them, specifically customer data? If they only offer protocols like HTTPS or REST APIs, they are just scratching the surface. From a decade of learning with the best and offering leading security standards for the largest of players across e-commerce, marketplaces and logistics, we put together a handy playbook to help you make an informed choice.

Find out how Exotel can work for you. Set up a call.

We take away some of the biggest pain points of traditional systems like EPABX.