From 24/7 customer support to 18/7 – Our journey so far

“Love thy customer” This is a company value that we take very seriously. We always have. Right from the time we were working out of a tiny home office with less than 15 people, customer happiness has been one of the most important parameters we…

Why You Need to Have a Two Way Conversation With Customers

The only way for a business to survive in the digital space is to keep its customers engaged with the brand through contextual communication. Although some businesses manage to communicate with their customers, what most businesses tend to miss out on, is establishing a conversation….

#8 Cardinal Rules to Build A Profitable Startup – Retrospective Account

The past couple of years have witnessed a lot of start-ups rise and shine, and then there were others who witnessed a deep decline. Many of them even shut shop. Here’s a quick account of our story — a journey that started from a dingy,…

Marketing automation – the king among customer retention strategies

Customer experience management refers to the various processes and strategies that a business develops so as to deliver a great customer experience throughout the customer journey for every single lead. Simply put, it is what the company does to keep their customer happy. It can…

Building the ‘A’ team for your StartUp

Startups fail at an alarming rate of 92%. Very rarely, it is because of a bad idea. In fact, most startup ideas are brilliant and very connected to the problem they are looking to solve. They fail due to bad execution, which is a result…

From Burn to Lean: A First- Hand Retrospective on the Cockroach Approach to Startup Survival

A few weeks back, I was invited to a collaborative talk on building lean startups that are self-sustainable and independent of investor funding.   I took this as an opportunity to reflect on Exotel’s journey that started from a dingy, windowless room. At the time,…

8 Unique Productivity Hacks That Helped Us Survive The Startup Grind

Everyone thrives on being productive. For startups, being productive or not can be the difference between being alive or not. Startups experience unique constraints in terms of time, talent, resources and money. The combination of these constraints makes them productive in creative ways. There are…

Forget passion. Here are 3 shortcuts to being an effective content writer

It’s not easy being a content crafter. This becomes especially tough if you’re trying to build content for a B2B company. And even harder for verticals considered “boring.” Exotel is a cloud telephony product that helps businesses take care of calls. And I take care…

5 Ways To Make Your Customers Talk to You

  One of the rarest things to find in the world is a company that doesn’t say, “Customers are our top priority.” Nearly every company or business has it written down as part of their policies and pasted on their conference room walls. Sadly, very…

Entrepreneurship – What not to do

No entrepreneur begins their journey with the hope to become another statistic in the numbers game. Yet, 90% of all startups fail. About half of them fail in the first year. We all hear about the 1 great success story, but the other 9 are…

Next

Try Exotel free for 15 days

Get Rs 1000 worth free call & SMS credits