Here’s a recap of Day 1 – http://bit.ly/2kj3t0Z Now that you have a marketing story, how do you get the word out? Hire a few folks to take care of your marketing. It is very tempting to let marketing be the side function of founders…
When you think about marketing a startup, what are the basics? What should you focus on?
Exotel started off with a single person marketing team. So, it became essential to spend time, effort and budgets on efforts that were going to bring us the best ROI. If you’re starting from absolute scratch, let’s divide what you need to work on in phases and then talk about how we can get from one phase to another.
It goes without saying that you should have your TG and your target market well defined before you get started on phase 1.