Day 3: Getting the basics right [Exotel’s marketing 101]

September 12, 2019

Here’s a recap of Day 1 & Day 2

When you think about marketing a startup, what are the basics? What should you focus on?

Exotel started off with a single person marketing team. So, it became essential to spend time, effort and budgets on efforts that were going to bring us the best ROI. If you’re starting from absolute scratch, let’s divide what you need to work on in phases and then talk about how we can get from one phase to another.

It goes without saying that you should have your TG and your target market well defined before you get started on phase 1.

Phase 2:

Gayatri Krishnamoorthy
Written By
Gayatri's fascination for all things digital led her to work at Google after a degree in physics. Now, many years later, she has dabbled in marketing, business development, account management, research, insights mining, social media management and whatnot! Right now, she's heading Inbound Marketing at Exotel and runs home at 5 to be with her son. She's also a wannabe food blogger and photographer.

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