Why You Shouldn’t Build What Your Customer Asks For and What To Do Instead

Henry Ford is often remembered (even if erroneously so) for his famous quip, “If I had asked people what they wanted, they would have said ‘faster horses.’” Ford has not entirely escaped criticism for those words. Tone-deafness to customers’ demands defines companies renowned for their…

[Webinar] 7 Customer Engagement Strategies to Improve Retention

A couple of months ago, our then Chief Evangelist, Nikhil Kumar, conducted a Webinar in collaboration with Leadsquared. Through his talk, Nikhil shared the different customer engagement strategies that helped him improve customer retention. He touched upon 7 different engagement strategies he swears by and even…

Explaining APIs to your grandmother

How would you explain an API (for e.g., call API, SMS API) to your grandmother? — This is a question we ask our potential hires during their interview. And here are some of the funniest responses we’ve received over the last few years. For the…

How many phone numbers in Metro/Tier 1 cities are on DND?

A very crisp small post on a question regularly asked by many companies targeting urban/metro or tier 1 city customers who are on mobile phones. As per TRAI guidelines, if a mobile number is registered on the Do-Not-Call registry, then only Transactional SMS or Transactional…

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