Forget passion. Here are 3 shortcuts to being an effective content writer

It’s not easy being a content crafter. This becomes especially tough if you’re trying to build content for a B2B company. And even harder for verticals considered “boring.” Exotel is a cloud telephony product that helps businesses take care of calls. And I take care…

Are we sharing too much in the name of convenience?

A couple of weeks back, I logged into Amazon, the giant e-tailer and looked up a few options for a swimsuit that I planned to buy. It was meant to be a casual browsing session and all I wanted to do was to know what…

6 tips to plan your sprints better

Companies deal with a bunch of problems on a daily basis. Depending on where you are in your growth cycle, your problems could range from billing to product features to tech to business. The standard way of dealing with these problems follows a process. It…

Entrepreneurship – What not to do

No entrepreneur begins their journey with the hope to become another statistic in the numbers game. Yet, 90% of all startups fail. About half of them fail in the first year. We all hear about the 1 great success story, but the other 9 are…

A Note to All Freshers Working at a Startup

Most fresh graduates today dream of building a startup and working for a startup is perceived to be the coolest thing to do amongst everything else nowadays. While there has been no better time to become an entrepreneur, it’s no joking matter. The rewards are…

8 things to do if you want a fast career growth in a startup

Most of us want to do our jobs well. We want meaningful jobs, greater security, higher status, bigger pay packages and a brighter future. This expectation is valid irrespective of the type of industry or organization one works in. The one place I particularly find…

6 Early Stage Startup Challenges That Effective Tools Can Help Solve

Harbouring an idea in your head is one thing. Taking the leap of faith to execute, nurture and grow the idea is an entirely different ball game. It calls for a tribe of people that we call Entrepreneurs. Fortunately, this breed is on the rise….

14 tips to disagree without being disagreeable

One of the obvious reasons saying no is so hard is that it is often seen as an act of aggression. It makes us look disagreeable. You are looking forward to a quiet weekend, but your colleague requests that you help him meet a deadline…

There is no such thing as a startup culture

As of April 20th, 2016, Exotel is four years and 10 months old as an organisation. In the start-up investor jargon, Exotel is a VC-funded, high-growth start-up. Our home-grown on-demand cloud telephony services, powers over 1000 businesses of all sizes and shapes. Now, if that’s…

Why we gave our customers a children’s book as a holiday gift

You know it’s time for holiday gifting when you start receiving spam emails about “unique” gifts for all budgets. This year, we received about 348 spam emails from gift companies. Just kidding, we probably got a lot more. Everyone who has spent a reasonable number…

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