It was a pleasant October morning in 2015, and a bunch of newly hired techies were seated on the terrace of a colonial-era building near Ulsoor Lake. A young and dynamic COO was in front of them, explaining the fundamentals of doing a viable business,...
Promotional vs Transactional SMS: Everything You Need To Know To Get Started
Short message service (SMS) is the most feasible channel that enables your customer communication to be direct, simple, and actionable. It offers great results too - Gartner finds SMS trigger open rates of at least 98% and response rates of 45%. It quite beats what...
Season 2 of JumpStart is Here – Actionable Tips To Transform your Sales Operations
We are back with Jumpstart Season 2! After a fantastic response to Season 1, we are back with 3 short and insightful sessions to help you scale by transforming your sales operations. Mark your calendars. The sessions drop on March 3rd, 2021. Sign up for...
8 Reasons Why You Should Integrate Exotel with Freshdesk
When Tickets Marry Calls Support teams often find it challenging to juggle between Freshdesk & Exotel applications while attending customer calls or addressing tickets. They continuously need to switch between the two interfaces to make calls and refer to customer data. There is also a...
The Ultimate Guide to Virtual Phone Numbers in 2022
(This post was last updated on January 2022.) A primer on what a virtual number is, how it works, how it can help your business, and how to get one in 2022. The cloud market grew over 6.3% in 2020 to a total size...
8 Benefits of Adopting Cloud Telephony in 2022 (+ Definition, Examples & Use Cases)
(This post was last updated on January 2022.) When offices were locked down last year, the benefits of cloud telephony came to light - small businesses and large enterprises alike started moving to cloud telephony to enable remote work. However, that’s not the only...
6 B2B sales trends to look out for in 2022
(This post was last updated on January 2022.) It’s impossible to talk about 2022 without acknowledging how transformative 2021 was. Businesses were challenged in many ways. And in the process of facing those challenges, they found new ways of operating. It turns out, they’re...
6 Business Communication Trends That Will Emerge in 2022
(This post was last updated on January 2022.) Is your business leveraging the latest trends in customer communication? In today’s digital world, the way people communicate, and the channels that they prefer keep changing continuously. Thus, it is important to stay abreast of these...
We have exciting news! – A91 partners + Exotel
We are excited to announce that Exotel has raised a growth capital from A91 Partners, a leading growth stage venture capital firm. IndigoEdge was Exotel's exclusive advisor. With the addition of A91 Partners and their investment, Exotel is closer to our goal of bringing cutting...
15 Call Centre Metrics & KPIs to Measure your Call Centre’s Performance
Businesses across industries are focusing more and more on improving customer experience and building a loyal customer base. As a matter of fact, 96% of customers say customer service is important in their choice of loyalty to a brand(Source). Brands are constantly making changes to...
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