Swathi
Written By
Swathi
Swathi is a content marketer at Exotel. She is passionately establishing Exotel's voice in the form of content. She is also a self-proclaimed champion of Oxford comma.
Exceptional customer service: Communication 2.0 for the BFSI industry

Finance, as an industry, has seen an interesting evolution in India. And so has the communication strategy. From verbal contracts to SMS alerts, we’ve come a long way. The communication plan of a financial institution must be built to suit the context of customer expectations…

Omnichannel Contact Centers Are the Way to Go. Here’s Why

With technology growing at a rapid pace, customers expect to have an instantaneous communication experience when they research on buying a product. The four major ways a customer can make a connection with a brand could be over call/SMS, E-mail, in-person at the store and…

Toll Free Numbers in India
You already have a fully staffed contact center. Yet you still feel like you can better your customer experience. You have a small business, but you feel like the size of the business sometimes hampers your opportunities. It would be nice to have a viable...
Platform Updates- March 2019

Always be shipping. This doesn’t always mean a new product release. Updating the existing platform to make it more efficient is our philosophy. More flexibility added to the Connect applet We are now providing you with an option to set ‘Fallback URL’ in the Connect…

Improve your call experience with the newly enhanced Gather applet

We buckled down to enhance your call flow experience and the first step towards that is improving the Gather applet. With this update, you can set dynamic Gather parameters instead of having a fixed parameter for all the calls routing through the flow. This is…

Dogfooding, what built Exotel

Dogfooding is an interesting exercise. Larry Alton says, “Uber does it, Twitter does it, and a number of other companies do it. It’s called ‘drinking your own champagne’.” Dogfooding at Exotel is how we built the product. For those of you who haven’t heard the…

Why SMS Reminders Should be Leveraged by Every Business

In India, a simple SMS reminder blast is all it takes to improve vaccination coverage and even decrease rates of preventable childhood infections. This study by Johns Hopkins Medicine and the Indian nonprofit child health organization Bal Umang Drishya Sanstha (BUDS) proves the power of…

4 Tips to Improve Call Pickup Rates by 50% (and make it worth their while thereafter)

The number of mobile phone users worldwide is expected to cross the five billion mark by 2019. But the number of users who actually pick up their phone to make a call or receive a call is reluctantly small. This article talks about how more…

5 Ways an SMS Campaign Can Benefit Your Business Outreach (and 4 Things You Shouldn’t Do)
The text message is 26 years old today. According to a report, the worldwide SMS traffic is growing at 8.3 trillion annually! SMS is a direct and instant channel, with 90% of incoming messages being read in three minutes. SMS campaign (also called SMS marketing) is...
2017 Annual Roundup

So, just like that it is end of another year. As each year passes by, we look back and reflect on our work. It is a tradition that we’ve been following for years. What have we done this year? Here are some stats: Calls powered:…

Next

Try Exotel free for 15 days

Get Rs 1000 worth free call & SMS credits