Shivakumar Ganesan
Written By
Shivakumar Ganesan
Shivakumar (Shivku) Ganesan is the Co-founder & CEO of Exotel.
A hacker’s guide to frugal high definition video conferencing for startups

I have always drooled over the extra-sized HDTVs with high definition camera setups that some venture capitalists have. It turns even the most boring of meetings into something really interesting and convenient. The propensity to travel for an in-person meeting is inversely proportional to the…

Why You Shouldn’t Build What Your Customer Asks For and What To Do Instead

Henry Ford is often remembered (even if erroneously so) for his famous quip, “If I had asked people what they wanted, they would have said ‘faster horses.’” Ford has not entirely escaped criticism for those words. Tone-deafness to customers’ demands defines companies renowned for their…

From Burn to Lean: A First- Hand Retrospective on the Cockroach Approach to Startup Survival

A few weeks back, I was invited to a collaborative talk on building lean startups that are self-sustainable and independent of investor funding.   I took this as an opportunity to reflect on Exotel’s journey that started from a dingy, windowless room. At the time,…

What “Digital India” Can Mean For Cloud Telephony

What Digital India Can Mean For Cloud Telephony Digital India – Indian Prime Minister Narendra Modi’s pet project that launched last year is a massively ambitious project. With spend estimates of more than $17 Billion USD over the next three to five years, it aspires…

Why We Should Take Balance Beyond Work And Life

Take a minute with me here. What is the word or phrase that pops into your head when I say the word balance. Chances are you associated it with the now ubiquitous phrase: work-life balance. This phrase has attained universal relevance. There is no business…

6 Early Stage Startup Challenges That Effective Tools Can Help Solve

Harbouring an idea in your head is one thing. Taking the leap of faith to execute, nurture and grow the idea is an entirely different ball game. It calls for a tribe of people that we call Entrepreneurs. Fortunately, this breed is on the rise….

Why We Need Product Managers

How many times have we seen this? A product with great design, clean lines, super finish – we are almost compelled to try it. But, no sooner have we tried it than we know the product falls flat on its face. How? Why? Somewhere along…

The trend that will seal the deal for cloud telephony

If you have been ignoring cloud telephony for your business, you can’t do it for much longer. There’s a story I never tire of recounting. I must have told it to a few hundred people so far with the same enthusiasm and the same sense…

Exotel has a new home

We have a proud announcement we’re excited to share with you. We have a new office! The citizens of the Gaulish Village have now moved to Getafix. In case you haven’t met Getafix yet, here he is, the wise old man. Move to this new…

How we integrated Exotel with Freshdesk and Pipedrive

Sync your phone system and ticketing software & CRM — Exotel Click2Call Chrome Extension We use Exotel (the product) at Exotel (the company) for all of our customer communication. We are big believers in eating our own dog food. This is, in fact, the best way for…

Previous Next

Try Exotel free for 15 days

Get Rs 1000 worth free call & SMS credits