Shivku
Written By
Shivku
Shivakumar (Shivku) Ganesan is the Co-founder & CEO of Exotel.
4 Business Communication Trends to look out for in 2020
In the past few years, customer experience has climbed up to be the most critical element for businesses. In fact, at the end of 2020, customer experience will overtake price and product to become the key brand differentiator. Gone are those days where customers used...
5 Qs to Ask When Buying Cloud Telephony for Your Business

Communication is an important asset for all startups, especially stockbrokers) as most of the business happens over a phone call – taking orders or talking to customers. Today, there are many channels in play like email, chat, video conferencing, to communicate for businesses. These channels…

What to Look for When You Set Up Call Recording as per SEBI Call Recording Mandate

Securities and Exchange Board (SEBI) of India has issued a new mandate. The circular on call recording states that stockbrokers need to keep a legally verifiable record of the orders placed by clients effective Jan 1, 2018. The SEBI call recording mandate is to prevent…

#8 Cardinal Rules to Build A Profitable Startup – Retrospective Account

The past couple of years have witnessed a lot of start-ups rise and shine, and then there were others who witnessed a deep decline. Many of them even shut shop. Here’s a quick account of our story — a journey that started from a dingy,…

On the road from Internet to Neutral Net 

Over the last 6 years, I have constantly worked with the Department of Telecom to ensure that regulations are up to date with the current business trends and needs. While we have always got a sympathetic ear from the authorities, what happened on the 25th…

A hacker’s guide to frugal high definition video conferencing for startups

I have always drooled over the extra-sized HDTVs with high definition camera setups that some venture capitalists have. It turns even the most boring of meetings into something really interesting and convenient. The propensity to travel for an in-person meeting is inversely proportional to the…

Why You Shouldn’t Build What Your Customer Asks For and What To Do Instead

Henry Ford is often remembered (even if erroneously so) for his famous quip, “If I had asked people what they wanted, they would have said ‘faster horses.’” Ford has not entirely escaped criticism for those words. Tone-deafness to customers’ demands defines companies renowned for their…

From Burn to Lean: A First- Hand Retrospective on the Cockroach Approach to Startup Survival

A few weeks back, I was invited to a collaborative talk on building lean startups that are self-sustainable and independent of investor funding.   I took this as an opportunity to reflect on Exotel’s journey that started from a dingy, windowless room. At the time,…

What “Digital India” Can Mean For Cloud Telephony

What Digital India Can Mean For Cloud Telephony Digital India – Indian Prime Minister Narendra Modi’s pet project that launched last year is a massively ambitious project. With spend estimates of more than $17 Billion USD over the next three to five years, it aspires…

Why We Should Take Balance Beyond Work And Life

Take a minute with me here. What is the word or phrase that pops into your head when I say the word balance. Chances are you associated it with the now ubiquitous phrase: work-life balance. This phrase has attained universal relevance. There is no business…

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