Sharavanan Shanmugaraju
Written By
Sharavanan Shanmugaraju
7 Ways to Use SMS Automation to Grow Your Business
Long gone are the days when you had to manually identify the target group within your database, upload their contact details in batches and send out messages hoping it would be delivered right. Today, SMS automation enables you to send hyper-personalised messages to specific audience...
Understanding the what, why and how of a Sales Call Tracking Software
There is hardly anything worse than your sales agent not being equipped with crucial information during customer calls. Understanding what the customer is looking for, their business model, and gathering as much information possible even before the call helps sales agents converse effectively. A sales...
6 emerging CX trends for contact centres in 2022
We are in the wake of almost everything turning digital. As technology is ever-evolving, we wouldn’t know what a future contact centre would look like. But one thing is for certain: it is unlikely to be a “physical” entity. Customers’ expectations of business contact centre...
SMS Campaign Software 101 – A Brief Guide for Businesses
SMSes not only have 98% open and read rates but are also read within the first 90 seconds of the delivery. Clearly, SMS is a valuable communication channel for businesses and one of the most common uses of SMS is to run campaigns. (Source: CTIA...
Customer Engagement Shift and Growing Trends – The BFSI Industry in 2022
When it comes to personalisation, a study by PWC’s digital service group shows that 94% of senior-level executives believe delivering personalisation is critical or important to reaching out to customers. In this age, almost every industry has adopted personalisation in its communication approach with customers....
An Exhaustive Guide to VoIP Phone Service
Over the past couple of years, customer-facing businesses that solely relied upon the traditional call centre setup faced business discontinuity. This is where the need for a remote infrastructural shift arose, with cloud phone services as part of a remote work solution.  This shift to...

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