Karthik
Written By
Karthik
Why you pay what you pay for Exotel

Imagine this. You enter a footwear shop in your neighbourhood. You try on a bunch of shoes and finally select one. You then ask the shopkeeper how much it costs and he gives you a number. You are unsure if what he says is reasonable…

Safeguarding customer privacy – The onus is on businesses

A few days ago, there was yet another article about a delivery boy harassing a girl. This time, he decided to circulate her number on a WhatsApp group as a sex worker. A while ago, it was another woman who left the city not able…

Make calls at the speed of thought with Exotel’s Chrome plugin

Most of us find the few steps between intent and action to be annoyingly long. We’d like to complete the repetitive, routine stuff asap and get to the important ones. So it is with making a call as well. For eg: Once you’ve decided to…

3 Ways How On-hold Marketing Can Strengthen Your Brand

If your company has a Business telephony system like Exotel you would have noticed a music being played when a caller is being connected to your co-workers. This music is also played when the caller is placed on a queue. This is popularly called as…

How using SMS verification helped us increase user adoption by 106%

A few weeks back we introduced our new ‘getting started’ signup process to help new users understand Exotel better. While analyzing how the new process was performing, we noticed a gaping hole through which our users literally fell through. Only 46% of our customers who register…

Top 10 Call Metrics to track for Businesses

There are a few call metrics that an SME needs to measure to gauge the health of the company as well as get insights for better decision making. As always, there are some call metrics that matter and some that don’t. Call Metrics matter A…

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