Himanshu Gupta
Written By
Himanshu Gupta
Himanshu is part of the content team at Exotel. He’s passionate about marketing, growth hacking & reading growth stories.
Missed Call Marketing : The Beginner’s Guide (& Examples)
There is truth in this self-deprecating humor. Unlike call center campaigns, missed call marketing campaigns were born out a unique problem that Indians faced – affordable handsets but pocket pinching talk rates. Missed calls started as a way for people to communicate with each other....
4 Examples Of How Businesses Can Use Inbound Calls for Lead Generation
The fastest way for a prospect to express an interest in a business’s offering is by picking up the phone and giving them a call. Most marketing collateral including the website display a phone number. Even effective lead generation avenues like Google Adwords have an...
Khamma Ghani Sa, Svāgataṁ & Swagat Hai

One of our primary goals has been to make Exotel accessible locally in different Indian regions. I’m excited to announce that Exotel has added three new regions in India – Rajasthan, Kerala & Madhya Pradesh. This is after hundreds of customer messages requesting for local…

The Ultimate Guide to IVR (What is IVR, Types, and Business benefits)

If you have dialed a business number and heard a voice that said “Welcome to the company. Please press 1 for support and 2 for sales”  then already know what an IVR is. IVR or Interactive Voice Response has revolutionized voice interactions. Even though it’s…

7 Customer Support Advice From Experts To Improve Customer Experience

Do you know what are companies working towards in 2019? It’s Customer Experience. A Walker study found that by the year 2020, customer experience will overtake price and product as the key brand differentiator. Customer support is at the heart of all customer experience efforts….

ISO 27001:2013 certified

Exotel’s cloud solutions power communication for thousands of companies, right from growing startups to global enterprises. To ensure the best customer experience possible, we’ve always laid emphasis on information security. We take absolute care to make sure the information is kept secure at all points…

How smart communication can help the automobile industry to serve the next billion

India’s auto industry is one of the largest in the world and constitutes 7% of the country’s total GDP. In the last few years, many sub-industries like the vehicle rentals, used vehicle selling platform, and automobile servicing have also seen tremendous growth. Despite the astounding…

10 Techniques to Increase Customer Retention in 2019 (Why & How)

Customer Retention is a metric which is set to become more critical than customer acquisition for businesses. In the past few years, retention has become a big challenge for both marketing and product teams. According to a report, only 2 out of 10 users who…

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