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Track Exotel calls, SMSes & more in Google Analytics

It wouldn’t be far from the truth to say that most SaaS Marketing teams love Google Analytics (GA). Well, what’s not to like: GA helps Marketers understand visitor behavior at a macro level and track key website metrics, all for free! Like most other SaaS companies, a…

Technology, CRM, Telephony and innovation in our AyAuto days

At AyAuto, what drove us was simple; give customers honest auto rickshaws at their doorstep and give drivers more customers. Customers didn’t need convincing, and came on board immediately. Drivers on the other hand needed more than a little prodding, and a lot of oprant…

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