Gayatri Krishnamoorthy
Written By
Gayatri Krishnamoorthy
Gayatri's fascination for all things digital led her to work at Google after a degree in physics. Now, many years later, she has dabbled in marketing, business development, account management, research, insights mining, social media management and whatnot! Right now, she's heading Inbound Marketing at Exotel and runs home at 5 to be with her son. She's also a wannabe food blogger and photographer.
Missed Call Marketing : The Beginner’s Guide (& Examples)
Unlike call center campaigns, missed call marketing campaigns were born out a unique problem that Indians faced – affordable handsets but pocket pinching talk rates. Missed calls started as a way for people to communicate with each other. A few years ago, “giving a missed...
Platform updates – January 2019

Our product team works tirelessly to improve your Exotel experience. We wanted to give you an update about a few product changes we’ve worked on in the month of January. SMS Exclusion List (Blacklisting) When you have a large customer base, managing an exclusion list…

[Infographic] How to Automate Your Hiring Process

Hiring is one of the major challenges faced by any organization. Businesses lose productivity as they still struggle to find the right people due to the conventional hiring processes which may take weeks to months to find the right candidate. And, what about the steep…

E-commerce delivery lifecycle – How to streamline communication at every stage

When a customer places an order with your business, they are giving you a chance to win their trust. It is your responsibility not to let that trust go waste. Communication plays a major role in making sure that your customer has the best experience…

The What, Why, How of Call Alerts: Be Emergency Ready

During business emergencies, two things become important. The first is making sure that all the stakeholders receive timely information about the crisis at hand and the second is to move fast and work on a solution. We live in an era of constant “pings” and…

Exotel’s Expectations from the National Telecom Policy 2018.

The National Telecom Policy 2018 is a fantastic opportunity to work towards catapulting India amongst the top 50 nations in international rankings in terms of network readiness, communication systems, and services. Personally, we would like to see liberalization and encouragement of innovation as the overarching theme of NTP 2018. Here are…

How to Qualify Inbound Leads for B2B SaaS Companies – What We do at Exotel

So you are a SaaS marketer who published a whitepaper on your company’s website, distributed it through the weekly newsletter, promoted it on social media, and then observed as visitors downloaded the resource in return for their email address. Congratulations – you were successful in…

7 Ways to Run Outbound Call Campaigns that Benefit Your Customers

We are a country that loves to speak. Calling someone never goes out of fashion. We love to call our friends and family. And this also applies to brands. We love talking to our service providers, brands, etc. when things go wrong. In a lot…

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